Compressing images for your website
Have you ever tried to load a page with large images? It's frustrating. Make sure your site's images are compressed to keep you pages loading quickly.
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How to write a case study
Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.
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Show don’t tell with your content
People like to see what you do. But it can be challenging to get that across in simple text-based stories. So to accomplish that, focus on showing prospective customers what you do and not just telling them.
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Resist the temptation to use popups
Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.
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How to blog correctly for your small business
Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let's talk about one part: blogging correctly.
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How to make sure your content is accessible
You want to make your site accessible but have to wait for a developer to do it. What's something you can do right now? Make sure the content of your posts and pages are accessible.
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Quick ways to help boost your site’s SEO
Are you looking to increase your site's SEO for the new year? There's no magic bullet, but here are a few things that can help you get closer to your goal.
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Staying up to date with your content
So your website has now launched and things are looking up. So now what do you do? Well, you should at least your content is up to date.
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The dilemma of content for a new website
A website is nothing if it doesn't have any content. So make sure you keep that the focus throughout the project to keep it running on time.
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A case for writing case studies
You can talk about your business is, what you do and how much it costs. But case studies are an extremely effective way to show prospective customers what you exactly do and what others think about what you do.
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Why small businesses should be blogging
Every business, small or large, should have a website. But does every business need to be blogging? The answer is kind of fuzzy, but I'm going to have to say: yes.
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