Jacob Martella Web Development

SEO

  • Display of Local SEO in a Google Search for a local sandwich shop
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    Why Local SEO matters and what you can do about it

    Last Updated: December 13, 2021

    SEO can be very difficult for a small business. Just getting past the “big boys” to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

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  • Screenshot of the Google search homepage
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    Making sure your online store is SEO ready

    Last Updated: September 14, 2020

    SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.

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  • Man sitting on the roof of his apartment building tapping on a silver laptop
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    Should your small business be blogging?

    Last Updated: June 30, 2020

    It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

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  • Person looking at web marketing statistics and graphs on an iPad
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    Website Misconception: People will find you automatically (an introduction to web marketing)

    Last Updated: June 30, 2020

    So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.

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  • Man writing something down on notepad next to a laptop
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    Quick ways to help boost your site’s SEO

    Last Updated: June 30, 2020

    Are you looking to increase your site’s SEO for the new year? There’s no magic bullet, but here are a few things that can help you get closer to your goal.

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  • Man writing something down on notepad next to a laptop
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    A look at some of the top SEO WordPress plugins

    Last Updated: June 30, 2020

    SEO is basically everything on the web these days. And if you’re using WordPress, there are a ton of plugins that can help you out with that. But which one should you go with? Here are a few of my suggestions.

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  • Man writing something down on notepad next to a laptop
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    Website Misconception: SEO is a one-time thing

    Last Updated: June 30, 2020

    If you have a website, you’ve probably heard about SEO. But maybe you think that it’s just a one-time thing that you take care and then it’s done. Think again.

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  • Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone
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    Getting started with Google Search Console

    Last Updated: June 30, 2020

    Google Analytics will tell you a story about your website traffic, but not about its search stats. That’s where Google Search Console comes into play.

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  • Screenshot of the dashboard for Google Search Console
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    A look around your Google Search console account

    Last Updated: June 30, 2020

    Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here’s a look at the top things you can do with your Search Console account.

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  • Google Tag Manager dashboard on a laptop screen sitting on a black desk
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    Getting started with Google Tag Manager

    Last Updated: June 30, 2020

    Google Analytics can give you a story about your website’s usefulness. But it doesn’t give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

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