Learning Search Engine Optimization
SEO is crucial for every website. It’s how you get found online through search results. But it’s a large topic, and it can feel overwhelming. This learning journey gives you a good start in learning how you can harness the power of SEO to help grow your website.
Search Engine Optimization is a really important aspect of your website. After all, you’ll likely find that most of your traffic will come from Google and other search engines. So making sure your website is appeasing those search engines is something you have to do and manage.
But SEO is a very murky landscape. To be honest, anyone saying they can improve your site’s page rank overnight is lying to you. That just isn’t the case.
Instead, it takes time to optimize your website and see real results. It’s making sure your code is written correctly. It’s doing keyword research and using words that will rank your website. And it’s doing the small things like using alternative text for images and writing quality content.
It’s a lot and can be overwhelming, especially if this is all new to you. But that’s okay because there are people who can help you out with this.
So this learning journey will walk you through the steps of SEO and talk about things you can do to help your website’s SEO. That way your website and business can get found through Google searches.
Introduction to SEO
Where does most of your website traffic come from? Without looking at your data, I can tell you the answer. It’s search engines. And search engine optimization helps you get more clicks from search results. So let’s take a look at what SEO is.
How your code affects your SEO
Before you can really start to work on your SEO, you first need to make sure your website’s code is built and ready for it. Why does this matter? Search engine crawlers don’t see the page the way you and I do. They just see the code underneath. And they use that code to correctly…
Website Misconception: SEO is a one-time thing
If you have a website, you’ve probably heard about SEO. But maybe you think that it’s just a one-time thing that you take care and then it’s done. Think again.
A look at some of the top SEO WordPress plugins
SEO is basically everything on the web these days. And if you’re using WordPress, there are a ton of plugins that can help you out with that. But which one should you go with? Here are a few of my suggestions.
Keywords and SEO
When you go to Google to search for something, what do you put in? You put in keywords. So when you’re working on your SEO for your website, your content needs to be focused on keywords that your target market is searching for and trying to rank for them. So let’s talk more about keywords,…
How linking affects SEO
The main way that search engine crawlers get from web page to web page is through links. And it’s a way for them to figure out a website’s popularity. So if your website is linked to in a lot of places, the search engines are going to think your website is popular and rank it…
Why Local SEO matters and what you can do about it
SEO can be very difficult for a small business. Just getting past the “big boys” to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.
Quick ways to help boost your site’s SEO
Are you looking to increase your site’s SEO for the new year? There’s no magic bullet, but here are a few things that can help you get closer to your goal.
Sitemaps in SEO
Something that you’re likely to come across in researching SEO is sitemaps. Sitemaps aren’t the biggest part of SEO, and you’ll want to focus your efforts on other aspects first. But they are crucial for getting search engines to index your website and show your pages in searches.
Tracking your SEO efforts
Finally, our last step in the SEO process is to track our efforts. After all, you’re going to want to see if what you’re doing is actually working or if you need to go back to the drawing board. So today, let’s go over some of the tracking tools — spoiler alert: it’s Google Analytics…
Getting started with Google Search Console
Google Analytics will tell you a story about your website traffic, but not about its search stats. That’s where Google Search Console comes into play.
A look around your Google Search console account
Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here’s a look at the top things you can do with your Search Console account.
Making sure your online store is SEO ready
SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.
Should your small business be blogging?
It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.