So You Want to Create a New Website?
Why Your Business Needs to Have a Website
You need to have a website. Whether you have a business or if you’re a freelancer or even if you’re not, you need to have a website. A website is place that you can call your home online. You can do whatever you want. You can get found more easily in Google searches. You can…
Ecommerce
What is Ecommerce?
Ecommerce websites are all of the rage these days. Given everything that’s happening in the world, creating an online store has never made better sense. So over the next few weeks, we’re going to dive into the ecommerce realm as we steam towards Black Friday.
Creating a New Website
Introduction to Small Business Website Planning
Every small business needs a website to be found online. But it can be tricky. This video series will walk you through all of the steps for a great website.
Small Business Websites
Why Businesses Need to Have a Website
You probably have a Facebook page for your small business, and you might have a small Etsy store to sell online. Those are good enough on their own to help your business grow online, right? The answer, unfortunately, is no. You need to have your own dedicated website for your business. A website isn’t just…
WordPress
Why you should use WordPress for your new website
You have a lot of great options for creating your new website these days. There’s Wix, Squarespace, Shopify and so many more options to pick. But might I suggest using WordPress? WordPress powers over 40 percent of the internet these days, and for good reasons. It’s an open source content management system, which means you…
Search Engine Optimization
Introduction to SEO
Where does most of your website traffic come from? Without looking at your data, I can tell you the answer. It’s search engines. And search engine optimization helps you get more clicks from search results. So let’s take a look at what SEO is.
Google Tools
Getting Started with Google Analytics
Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order…
Website Tips
Why Website Accessibility Matters
Website accessibility isn’t something nice to have with your website. It’s absolutely a requirement these days. If people who use the keyboard or screen reader or something similar can’t use your website, then you have a bad website. So let’s talk accessibility. Because everyone — everyone — should be able to access your website.