A Look at the Google Site Kit Plugin

A Look at the Google Site Kit Plugin

If you’ve got a website, you’re probably going to want to hook it up to some of the Google tools that are offered like Analytics, Search Console, Tag Manager, etc. But each of those service require different things you need to do in order to connect them to your website, including adding lines of code. Fortunately, the Google Site Kit plugin, introduced in November 2019, makes it super easy to connect your website to those services and allows you to see some stats inside your WordPress dashboard.

Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

Google Analytics is great. But if you really want to take a deeper dive into how people are using your website, you’re going to want to add in more tracking snippets from other providers. That’s where Google Tag Manager comes into play.

Creating Web Funnels for Your Website

Creating Web Funnels for Your Website

So you probably know how many people are completing your sales process. But how many people start the process and then drop out? Do you even know how to track that information? That’s where funnels come into play.

Getting Started with Google Search Console

Getting Started with Google Search Console

Google Analytics is a great start to begin with gathering analytics data about our website. But it has one glaring blind spot: search statistics. Fortunately, we can use Google Search Console to find all of those stats and a lot more. We can see where we are ranking and how many clicks we are getting from various searches. Plus, we can submit sitemaps to Google, remove pages from the index and see indexing errors that might be hurting our ranking.

Getting Started with Google Analytics

Getting Started with Google Analytics

Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order to optimize your website.

Sitemaps in SEO

Sitemaps in SEO

Something that you’re likely to come across in researching SEO is sitemaps. Sitemaps aren’t the biggest part of SEO, and you’ll want to focus your efforts on other aspects first. But they are crucial for getting search engines to index your website and show your pages in searches.

How linking affects SEO

How linking affects SEO

The main way that search engine crawlers get from web page to web page is through links. And it’s a way for them to figure out a website’s popularity. So if your website is linked to in a lot of places, the search engines are going to think your website is popular and rank it higher in their results. Hence why link building is so important.

Keywords and SEO

Keywords and SEO

When you go to Google to search for something, what do you put in? You put in keywords. So when you’re working on your SEO for your website, your content needs to be focused on keywords that your target market is searching for and trying to rank for them. So let’s talk more about keywords, keyword research and how that plays into SEO.

Creating Goals for Your Website

Creating Goals for Your Website

So happy new year! It’s that time again when people start setting goals that they’ll eventually break. But not you. You’re destined to set goals you for your business and your website that you’re going to keep through the next 365 days. But there’s just one problem here: how do you set goals for your […]