Google’s website tools provide you with rich data which you can then use . So let’s go through each of those tools — Analytics, Search Console, Tag Manager, etc. — to see what they are and how you can use them for your website.
Getting Started with Google Analytics
Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order to optimize your website.
Watch This Video about Getting Started with Google Analytics
Getting Started with Google Search Console
Google Analytics is a great start to begin with gathering analytics data about our website. But it has one glaring blind spot: search statistics. Fortunately, we can use Google Search Console to find all of those stats and a lot more. We can see where we are ranking and how many clicks we are getting from various searches. Plus, we can submit sitemaps to Google, remove pages from the index and see indexing errors that might be hurting our ranking.
Watch This Video about Getting Started with Google Search Console