Google’s website tools provide you with rich data which you can then use . So let’s go through each of those tools — Analytics, Search Console, Tag Manager, etc. — to see what they are and how you can use them for your website.

Getting Started with Google Analytics

Getting Started with Google Analytics

Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order to optimize your website.

Getting Started with Google Search Console

Getting Started with Google Search Console

Google Analytics is a great start to begin with gathering analytics data about our website. But it has one glaring blind spot: search statistics. Fortunately, we can use Google Search Console to find all of those stats and a lot more. We can see where we are ranking and how many clicks we are getting from various searches. Plus, we can submit sitemaps to Google, remove pages from the index and see indexing errors that might be hurting our ranking.

Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

Google Analytics is great. But if you really want to take a deeper dive into how people are using your website, you’re going to want to add in more tracking snippets from other providers. That’s where Google Tag Manager comes into play.

A Look at the Google Site Kit Plugin

A Look at the Google Site Kit Plugin

If you’ve got a website, you’re probably going to want to hook it up to some of the Google tools that are offered like Analytics, Search Console, Tag Manager, etc. But each of those service require different things you need to do in order to connect them to your website, including adding lines of code. Fortunately, the Google Site Kit plugin, introduced in November 2019, makes it super easy to connect your website to those services and allows you to see some stats inside your WordPress dashboard.