Getting Started with Google Analytics

Home Videos Getting Started with Google Analytics

Playlist

Google Tools

Topics

Digital Marketing, Google Tools

Date

May 11, 2020

Timestamps:

  • 0:43 — Why do we need analytics tracking?
  • 1:49 — Why use Google Analytics?
  • 2:40 — Starting with Google Analytics
  • 4:34 — Creating your views
  • 8:09 — Looking at your statistics
  • 10:05 — Advanced searching and filtering
  • 11:42 — Creating custom reports

Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order to optimize your website.


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Getting Started with Google Analytics