Getting Started with Google Analytics


Google Tools


Digital Marketing, Google Tools


May 11, 2020


  • 0:43 — Why do we need analytics tracking?
  • 1:49 — Why use Google Analytics?
  • 2:40 — Starting with Google Analytics
  • 4:34 — Creating your views
  • 8:09 — Looking at your statistics
  • 10:05 — Advanced searching and filtering
  • 11:42 — Creating custom reports

Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order…

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