Search engine optimization is a crucial part of your digital marketing strategy. It’s how you’re going to get found online. The vast majority of visitors to your website are going to come from search results.

So you need to be making sure you’re doing all that you can to get your pages to the top of the results. This means making sure your code is good, you do keyword research and then write about those keywords, you have a linking strategy, submit sitemaps to Google and more.

So let’s walk through what SEO is and talk about the many aspects of it to help your SEO efforts.