Search engine optimization is a crucial part of your digital marketing strategy. It’s how you’re going to get found online. The vast majority of visitors to your website are going to come from search results.

So you need to be making sure you’re doing all that you can to get your pages to the top of the results. This means making sure your code is good, you do keyword research and then write about those keywords, you have a linking strategy, submit sitemaps to Google and more.

So let’s walk through what SEO is and talk about the many aspects of it to help your SEO efforts.

Introduction to SEO

Introduction to SEO

Where does most of your website traffic come from? Without looking at your data, I can tell you the answer. It’s search engines. And search engine optimization helps you get more clicks from search results. So let’s take a look at what SEO is.

How your code affects your SEO

How your code affects your SEO

Before you can really start to work on your SEO, you first need to make sure your website’s code is built and ready for it. Why does this matter? Search engine crawlers don’t see the page the way you and I do. They just see the code underneath. And they use that code to correctly index your website for the proper searches. So let’s learn more about how code affects SEO.

Keywords and SEO

Keywords and SEO

When you go to Google to search for something, what do you put in? You put in keywords. So when you’re working on your SEO for your website, your content needs to be focused on keywords that your target market is searching for and trying to rank for them. So let’s talk more about keywords, keyword research and how that plays into SEO.

How linking affects SEO

How linking affects SEO

The main way that search engine crawlers get from web page to web page is through links. And it’s a way for them to figure out a website’s popularity. So if your website is linked to in a lot of places, the search engines are going to think your website is popular and rank it higher in their results. Hence why link building is so important.

Sitemaps in SEO

Sitemaps in SEO

Something that you’re likely to come across in researching SEO is sitemaps. Sitemaps aren’t the biggest part of SEO, and you’ll want to focus your efforts on other aspects first. But they are crucial for getting search engines to index your website and show your pages in searches.

Tracking your SEO efforts

Tracking your SEO efforts

Finally, our last step in the SEO process is to track our efforts. After all, you’re going to want to see if what you’re doing is actually working or if you need to go back to the drawing board. So today, let’s go over some of the tracking tools — spoiler alert: it’s Google Analytics and Google Search Console — that you can set up and implement to see if you’re SEO efforts are working, how people are coming to your website and more information to help you make smart decisions.