What is the goal of your website? What defines success for your website? How do you know if your website is helping your business?
You should know the answers to those questions. They are critical to making sure that your website is working for your business and being effective. They can guide you on what you need to be doing to make it better.
This worksheet will help you work towards figuring out the answer to those questions. Once you’ve completed it, you’ll be able to answer my questions with confidence, and start to make your website more effective.
So let’s figure out what the goal of your website really is.