So you have a Facebook page for your small business. It’s not much, but your are on the web and can be indexed by Google in a way. That’s good, right?
Well, if you’re looking to grow your business, then not really. Yes, it’s standard practice to have a Facebook page for your business. But if that’s the only place you’re online, then you’re not doing all you can to grown the business.
Instead, if you want your business to grow, you need a central place where you can control the content and own everything.
You need your own website.
More control over your content
First, and most importantly, having your own website means you control the content. You can post as many blog posts as you like or add all the photos and/or videos as you want (though I don’t advise that). Basically, you can do whatever you want with the website.
It also means you control how the content looks. You’re not strapped into the way Facebook or other business social networks like Alignable force you to display content.
And that means you can do cool things and really stand out from you competitors. Want to have an image at the top that takes up the entire screen (also known as a hero image)? No problem. Want to have a fancy animation show your contact info? Not exactly advisable, but it’s certainly do able with your website.
The possibilities become endless when you have a website for your small business.
Tell the Story of Your Small Business With a Website
Every small business has a story. And every small business needs a website to help tell it. A website allows people to find you online, serves as a home base for any marketing effort and can help you tell the story of your business. So if you’re ready to give your business its first website or are ready to take your site to the next level, let’s get started on making that happen.Let’s Get Started on Telling Your Story With a Website
Your content is portable
Also, when you have your own website, your content is portable. You can take it just about anywhere you want at any time.
Most content management systems have a way for you to download your database to be used in another CMS. I know WordPress has a bunch of different importers to take data from another CMS and load it into your database. I’m sure the other popular ones like Drupal and Joomla have similar functions.
But if you only have a Facebook page, or I’ll through Squarespace and Wix into this bit as well, you don’t really have that option. You can kind of export it as HTML or XML, but that doesn’t do you a whole lot of good. Instead, you’re going to be doing a whole lot of copying and pasting by hand. And having done that for clients, I can tell you it’s not fun.
So, even if you don’t think you’ll be moving any time soon, things happen and having that easy option is great if you have to.
Not tied down to any social website
But most importantly, when you have your own website, you’re not tied down to any one specific social network website. Your “home base” is something you control, not someone like Mark Zukerberg.
Facebook for all we know could go down tomorrow never to return. It seems crazy, but then again there was a time when MySpace was all the rage. So what if you had everything for your small business on a Facebook page and one day it’s no longer there? You’re just out of luck.
But putting all of your info and content onto your own website that you control keeps you out of that dire position. Assuming you keep all of the proper backups (which you should always do), you won’t have to worry about it not being there one day.
Plus, you can easily share content from your website to other social network websites. And you don’t have to worry about the content from a site like Facebook not playing nice with another network.
So if you’re one of the ones who only has a Facebook page (or group) for your small business, it’s really a good time to take the next step and get a website. It might cost you some time and money, but in the long run it’s the best decision to grow you business and avoid future messes.