So you need a website for your small business. There are ton of different options out there. You can go with WordPress, Wix, Squarespace or some other site builder. Which one is the best one?
Well, admittedly I’m biased considering I work with this for a living, but if you have the resource, you should be building your website with WordPress.
It allows you the flexibility you need to grow with your business, create a unique and custom website and there’s a massive community ready to help you if you run into an issues. And I’ve found the overall experience to be so much better than that of website builders.
You own the code
While Wix and Squarespace might make it technically easier to build a website for yourself or your small business, you don’t actually own the code for your site. Instead, because the site is hosted on their servers, if they go belly up tomorrow you’re out of luck and a site. Plus, if you want to migrate over to better hosting like GoDaddy or Bluehost, good luck achieving that.
But with WordPress, you “own” the code. Well, technically, no one person really owns the code since it’s an open source project. But all the code needed to power your site resides on your site no matter what hosting you have. So if tomorrow all work on WordPress stops and the repository is completely destroyed, your site is still going to be working.
This also allows you the flexibility to move web hosts if you need to. And trust me, at some point you will have to switch hosts. With WordPress, it’s just as easy as taking the files and database from the current host and moving them to the new host and then switching the domain to the new host. That piece of mind is worth more than any “quick” setup can be.
And, if either you’re a developer yourself or you want to hire a developer, it’s pretty easy to create a custom theme and add in plugins you need to make the site work. Or you can pick a theme out of the WordPress theme directory or purchase one from an online marketplace.
Also, with this customization, it makes it much easier to create a site that looks different from other sites. You can easily change colors, images and layouts to make it your own and have it stand out on the web.
You have access to the WordPress community
But by far the best part of using WordPress is the community is that out there. Because it’s an open source project, there are a lot of people working on it, from contributing to core to reviewing themes and plugins to helping and teaching people how to best use WordPress.
Last year I joined the local Ft. Worth WordPress meetup and I’m glad I did. I’ve met amazing people that have helped me grow as a developer. And I ended being an organizer for WordCamp DFW, which was a great experience.
With the WordPress community, there are people that are wanting to help others and to teach other people the things that they have learn. While there’s always some level of toxicity that exists, like every other community, in my experience, the vast majority of people in the WordPress community are here to do good and help others.
That’s something that you just don’t get with Wix or Squarespace. And the value of the community is just something that can’t be valued with a number.
So, while I again am a bit biased to say this, if you’re looking for a website for your small business and have the resources to spare, I absolutely recommend using WordPress for your small business. Sure it might be a bit more difficult to start up. But once you get going, you’ll find that there really isn’t a better choice.