Content is the foundation of any website on the internet. Yes, great designs attract eyeballs, but what gets people to stay and convert are the words, image and videos that are on the page. With none of that substance, people won’t stay on your site very long. And they might not come back.
So it’s extremely important that you make sure your content is up to snuff. Whether it’s just copy for your about page or weekly blog posts, it needs to be compelling to get people to come back and ultimately convert into customers.
But, that might be a challenge for you. Writing might not be your strong suit. And that’s okay. This learning journey will help you with that. You’ll find blog posts, videos and resources to help you learn how to craft great content.
Because content is going to be the lifeblood of your website.
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Should your small business be blogging?
It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.
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How to blog correctly for your small business
Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let’s talk about one part: blogging correctly.
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Keywords and SEO
When you go to Google to search for something, what do you put in? You put in keywords. So when you’re working on your SEO for your website, your content needs to be focused on keywords that your target market is searching for and trying to rank for them. So…
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How linking affects SEO
The main way that search engine crawlers get from web page to web page is through links. And it’s a way for them to figure out a website’s popularity. So if your website is linked to in a lot of places, the search engines are going to think your website…
Watch This VideoGet WordPress Hosting and SEO Help in One Place
WordPress websites are great to get started online, but the technical side can be a challenge, especially if you sell products online. The WordPress Website Care plans take care of all of those things for you. Plus, you can get SEO help — like Google Analytics and Search Console set up and reporting — at the same time. So give your WordPress website the care it needs to grow.
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Blog Post Pre-publish Checklist
Before you hit publish on that great, new blog post that you’ve spent time working on, let’s run through some key items that you need to make sure you have. If you’ve done it right, this won’t take more than a few minutes.
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How to make sure your content is accessible
You want to make your site accessible but have to wait for a developer to do it. What’s something you can do right now? Make sure the content of your posts and pages are accessible.
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A case for writing case studies
You can talk about your business is, what you do and how much it costs. But case studies are an extremely effective way to show prospective customers what you exactly do and what others think about what you do.
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How to write a case study
Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you’ve never done it before. So, here are some tips for how to write your case studies.
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Compressing images for your website
Have you ever tried to load a page with large images? It’s frustrating. Make sure your site’s images are compressed to keep you pages loading quickly.
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Staying up to date with your content
So your website has now launched and things are looking up. So now what do you do? Well, you should at least your content is up to date.
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