Content marketing is a pretty low-cost way of advertising your business. There are a lot of moving parts to it, but today I want to go over one part of it: your blog.
And more specifically, I want to share some tips on how to correctly blog for your business. There are a lot tips out there — even books on the topic matter — but these are the ones that will be the biggest help right now for you.
So let’s get right to them, shall we?
Write about your area of expertise
Obviously when you’re blogging, you need to blog about what your business is about and your area of expertise. If you run a sporting goods store, you should be blogging about the latest equipment and how it can help a player improve their play. It’s a very simple concept, but sometimes people wander off that path.
For example, I’m a WordPress expert (or at least those around me call me that) and I have a passion for helping small businesses create a strong web presence. So, if you read through the blog here, you’ll see a lot of posts about WordPress, web development and how small businesses can leverage WordPress to help their online presence. Slight side note: if you do go far back enough, you’ll find sports-related posts from my college sports journalist days, but that’s beside the point.
Likewise, you need to talk about the things you’re passionate about, which likely falls in line with your business. Blogging more and more about it shows you off as an expert, plus it helps with the SEO to get more search traffic to your site.. And, if you have the right website, more search traffic means more potential business.
Include images in your posts
Also, another great thing to include with your blog posts are images. Images serve two purposes: the first helps to break up your post’s text. No one wants to read a straight wall of text. That’s why we have paragraphs and headings. Images can help break that wall of text, giving readers something new and interesting to look at.
Plus, if your business deals with photogenic items, like a floral shop, images are a great way to show off products or other helpful items.
The second is that it can also help SEO for the site a bit as well. Search engines index images as well as text (ever do a Google image search before?), and images with alternative text that fit your business will help rank the site higher up the results. And again, more search engine traffic, the more potential customers coming to your site.
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Get involved on social media
Also, you really should probably be on social media if you’re not already. This should be pretty obvious. If you’re not on social media, you kind of . It’s sort of depressing to think about, but it’s true these days.
Obviously, a Facebook and Twitter page are a must. You can post links to your blog posts and have good conversations with people there. If your store has a more visual element like paintings or flowers, Instagram is a great place to show pictures of your products.
And like always, be careful with what you post. Unless there is a good reason to post it, don’t do it. The internet is forever, man.
Be conversational and open
And finally, when you’re writing your blog posts be conversational with your tone. Don’t feel like you have to over do it or be absolutely perfect, especially if writing isn’t exactly something that comes natural to you.
I know for folks who aren’t used to writing a lot there can see. And heck, even as a writer by trade myself there are times where it gets pretty challenging.
But you don’t need to be exactly perfect in your writing. Yes, make sure things are grammatically correct and all, but don’t think you have to be all academic with your writing. Just write what comes to you and be natural. Reading posts that have that more conversational tone leave more of an impact on me than anything academic.
So just relax and write.