How to Create Content for Your Website

Content is king when it comes to websites. Whether it’s content for your landing pages, product pages, blog posts or other pages for your website, your content is what’s going to convert users into customers. This journey will help you learn more about how to create great content for your website that will keep people coming back.

person writing in a notebook that's also holding a smartphone

How to write a case study

Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.

woman typing on a laptop inside a coffee shop

Show don’t tell with your content

People like to see what you do. But it can be challenging to get that across in simple text-based stories. So to accomplish that, focus on showing prospective customers what you do and not just telling them.

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Let’s Focus on Writing About Things That Work

Creating the best blog involves making sure you’re writing about the right things. Sign up for the “One Step Ahead” WordPress Website Care plan and receive monthly content planning to look at what’s already working and to plan the next month ahead. Plus you’ll get custom Google Analytics reports, quality website hosting, managed updates and a lot more. It’s the best way to make sure you’re writing about things that can convert people to being customers.

Let’s Work on Your Content
A screenshot of the portfolio page on this website

A case for writing case studies

You can talk about your business is, what you do and how much it costs. But case studies are an extremely effective way to show prospective customers what you exactly do and what others think about what you do.