There is a lot to learn about when it comes to websites, from how to create them to how to manage them after launch to SEO, Accessibility, analytics and so much more. Here you can take deep dives into the various aspects of building and managing websites.

a person writing in a journal with a glass of a beverage on their left and a laptop with their personal website on the right

Creating a New Website for Your Business

There’s a lot that goes into creating a new website for your business. From figuring if you need a new website to figuring out just how to build it (do you go it alone or hire an agency or developer). It gets complicated pretty quickly.

So let’s go through all that you need to do to build the perfect site.

What’s Included

  • Why Businesses Need to Have a Website
  • Determining if your small business needs a new website
  • Planning for your new small business website
  • The Cost of a Website (and how to lower it)
  • The different website options to build your new site
  • Where to find a web agency or developer
Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Using Google Website Tools

Google has a suite of great tools that you can use on your website for free to track analytics, see how your SEO is going, testing page speed and so much more. They are great tools, but they can be tricky to begin using.

This learn section will walk through the major Google website tools you’ll probably want to use on your website. By the end of it, you should be able to add them to your website to optimize it to help your business!

What’s Included

  • Getting Started with Google Analytics
  • A look around your Google Search console account
  • Four tags you should create in Google Tag Manager
  • Why your business needs to be on Google My Business
  • Hooking up your ecommerce store to Google Analytics
  • Taking a Look at Google PageSpeed Insights
Step and repeat banner with the WordPress logo and the Cowboy Wapuu

Learning How to Use WordPress

WordPress currently powers over a third of the internet, according to W3Techs, and that number only continues to climb. So if you’re creating a new website, the chances you’re going to use WordPress are pretty high.

So let’s talk about WordPress, what it is and how you can use it to create and maintain a great website.

What’s Included

  • vs.
  • Best website hosting for WordPress in 2022
  • Navigating the WordPress Plugin and Theme Directories
  • Gutenberg and small business websites
  • Properly Updating Your WordPress Website
  • How to create a child theme for your WordPress website
Woman paying with a credit card

Learning Ecommerce

Selling online has never been more popular or easier than it is right now. And can be a good idea to grow your business, especially outside of your immediate area. But it’s not without its challenges, and it can be a headache if you don’t do it right.

So in this journey you will learn how to create an online store and set your business up for success.

What’s Included

  • What is Ecommerce?
  • Deciding if an online store is good for your business
  • Exploring Your Options for Creating an Ecommerce Website
  • How to Plan Out Your New Ecommerce Website
  • Making Sure You Have Great Product Pages
  • Creating a New Online Store for Your Business on a Budget
Screenshot of the Google search homepage

Learning SEO

Search Engine Optimization, or SEO, is crucial for every website. To make a long story short, it’s how people will find your website and your business online. And you always need to be working on it.

So let’s take a deep dive into what SEO is and what you can do to make sure it’s in tip top shape for your website.

What’s Included

  • Introduction to SEO
  • Website Misconception: SEO is a one-time thing
  • Keywords and SEO
  • Quick ways to help boost your site’s SEO
  • Why Local SEO matters and what you can do about it
  • Getting started with Google Search Console
accessibility entrance at a business

Understanding Website Accessibility

Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web.

This journey will help you learn more about accessibility and what you can do to make sure everyone can use your website.

What’s Included

  • Why Website Accessibility Matters
  • Think about website accessibility from the start
  • How alternative text, heading structure and color contrast help accessibility
  • A look at some web accessibility guideline
  • How to make sure your content is accessible
  • Six accessibility fixes you can make to your website today
three hands holding pens over top a clipboard with bar graphs on them

Understanding Digital Marketing

Digital marketing is crucial for any business looking to grow online, no matter how big or small. Everything you do online — from your website to your social media posts and email marketing — is a part of digital marketing.

So here you will learn what exactly digital marketing is and how you can apply it to your website and business.

What’s Included

  • What is Digital Marketing?
  • Elements of Digital Marketing
  • What is a website actually?
  • Website Misconceptions
  • Understanding where a website fits in digital marketing
  • What is the goal of your website?
Female small business owner sitting on a table looking at an iPad

Taking Care of Your Website

Websites aren’t just something that you set and then forget about. You have to manage and maintain them, just as you would your physical store.

So in this journey, you’ll learn how to take care of your website, from running updates if you’re using WordPress to making sure that your content is up-to-date and that you’re making changes based on analytics.

What’s Included

  • Properly Updating Your WordPress Website
  • The Ultimate Guide to Securing Your Small Business WordPress Website
  • Keeping your website speed quick without paying too much
  • Six accessibility fixes you can make to your website today
  • Improvements you can make to your website
  • The importance of staying up-to-date with web, tech news
man typing on a laptop to blog

Creating Content for Your Website

Content is king when it comes to websites. Whether it’s content for your landing pages, product pages, blog posts or other pages for your website, your content is what’s going to convert users into customers.

This journey will help you learn more about how to create great content for your website that will keep people coming back.

What’s Included

  • Should your small business be blogging?
  • How to blog correctly for your small business
  • Blog Post Pre-publish Checklist
  • How to make sure your content is accessible
  • Compressing images for your website
  • Keywords and SEO