Learning Journeys

When it comes to websites and digital marketing and your business, there is a lot to learn. So I’ve broken a lot of the big and important concepts down into simple learning journeys. You can travel through each journey to learn more about that topic and how you can use it for your website to help grow your business.

Learn How to Create a Website

You will learn…

Nearly every business needs to have a website these days. Did you know that 46 percent of Google searches are local or “near me” searches, according to WebFX? Or that 80 percent of consumers research a business online before visiting in person or making a purchase? So you need to be online. But creating a website can be a big challenge, especially if this is your first time. And you need to get it right in order for it to work. This learning journey will walk you through how to create the perfect new website so you can reach your potential customers and clients where they are online.

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Understanding WordPress

You will learn…

WordPress currently powers over a third of the internet, according to W3Techs, and that number only continues to climb. So if you’re creating a new website, the chances you’re going to use WordPress are pretty high. That being said, there can be a bit of a learning curve with how to use it. So in this journey, you’ll learn how to use WordPress effectively to help your business grow online.

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Diving into Digital Marketing

You will learn…

Digital marketing is crucial for any business looking to grow online, no matter how big or small. Everything you do online — from your website to your social media posts and email marketing — is a part of digital marketing. So here you will learn what exactly digital marketing is and how you can apply it to your website and business.

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Understanding Ecommerce

You will learn…

Selling online has never been more popular or easier than it is right now. And can be a good idea to grow your business, especially outside of your immediate area. But it’s not without its challenges, and it can be a headache if you don’t do it right. So in this journey you will learn how to create an online store and set your business up for success.

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Understanding Search Engine Optimization

You will learn…

Search Engine Optimization, or SEO, is crucial for every website. To make a long story short, it’s how people will find your website and your business online. And you always need to be working on it. So we’ll take a deep dive into what SEO is and what you can do to make sure it’s in tip top shape for your website.

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How to Take Care of Your Website

You will learn…

Websites aren’t just something that you set and then forget about. You have to manage and maintain them, just as you would your physical store. So in this journey, you’ll learn how to take care of your website, from running updates if you’re using WordPress to making sure that your content is up-to-date and that you’re making changes based on analytics.

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Understanding Web Accessibility

You will learn…

Did you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. This journey will help you learn more about accessibility and what you can do to make sure everyone can use your website.

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Understanding Google Website Tools

You will learn…

Google has a suite of great tools that you can use on your website for free to track analytics, see how your SEO is going, testing page speed and so much more. In this journey, you’ll learn more about these tools and how you can use them on your website to make it more effective.

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How to Create Content for Your Website

You will learn…

Content is king when it comes to websites. Whether it’s content for your landing pages, product pages, blog posts or other pages for your website, your content is what’s going to convert users into customers. This journey will help you learn more about how to create great content for your website that will keep people coming back.

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