Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Using Google Website Tools

Google has a great suite of tools you can use to help you understand how people are getting to your website and using your website. So let’s take a dive into the world of Google tools.

Google has a suite of great tools that you can use on your website for free to track analytics, see how your SEO is going, testing page speed and so much more. They are great tools, but they can be tricky to begin using. Plus, you might not know a tool might be able to help you and your website.

In this journey, you’ll learn more about these tools and how you can use them on your website to make it more effective. By the end of this, you’ll be able to set them all up on your website so that you can analyze how people are using your website so that you can make your website more effective at helping your business.

Getting Started with Google Analytics

Getting Started with Google Analytics

Google Analytics is the standard bearer for web analytics tracking today. There is a lot of information you can get from what it is able to track. And you can use that information to figure out what elements are working on your website, what elements aren’t working and what you need to fix in order…

Watch This Video: Getting Started with Google Analytics
Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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Getting Started with Google Search Console

Getting Started with Google Search Console

Google Analytics is a great start to begin with gathering analytics data about our website. But it has one glaring blind spot: search statistics. Fortunately, we can use Google Search Console to find all of those stats and a lot more. We can see where we are ranking and how many clicks we are getting…

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Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here’s a look at the top things you can do with your Search Console account.

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Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

Google Analytics is great. But if you really want to take a deeper dive into how people are using your website, you’re going to want to add in more tracking snippets from other providers. That’s where Google Tag Manager comes into play.

Watch This Video: Getting Started with Google Tag Manager
Google Tag Manager dashboard on a laptop screen sitting on a black desk

Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you’re first learning how to use it. So here are four tags you can create to get you started.

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Screenshot of the Google My Business landing page

Why your business needs to have a Google Business Profile account

Have you ever searched for your business and come across a blurb on the right side of the search results. That’s from the help of Google Business Profile, and it’s a tool that can greatly help your local SEO.

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Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here’s how you can do it and why you should set it up today.

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Taking a Look at Google PageSpeed Insights

Taking a Look at Google PageSpeed Insights

Do you know how fast your website loads? Do you know what to fix if your website is taking a while to load? If you don’t know the answer to those questions, it’s time to start to using Google PageSpeed Insights today. It will give you a score for mobile and desktop loading times (because…

Watch This Video: Taking a Look at Google PageSpeed Insights
A Look at the Google Site Kit Plugin

A Look at the Google Site Kit Plugin

If you’ve got a website, you’re probably going to want to hook it up to some of the Google tools that are offered like Analytics, Search Console, Tag Manager, etc. But each of those service require different things you need to do in order to connect them to your website, including adding lines of code.…

Watch This Video: A Look at the Google Site Kit Plugin