A look at the Google Site Kit plugin

Over a month ago, Google released the Google Site Kit plugin to the WordPress world. This plugin allows users to easily connect their website to different Google services like Search Console and Analytics. And it will display certain stats and metrics, such as impressions in searches and clicks from searches.

I’ve been using the plugin ever since it first came out in November, and I’ve already seen it go through a pretty decent progression in that short period of time.

So here are a few of my thoughts on the Site Kit plugin.

Makes connecting to Google easy

The best thing I’ve found with the Site Kit plugin is how easy it makes it to connect your website with the various Google services.

Normally, you would have to enter in some lines of code, go to all of the various websites for the different services and complete a bunch of steps in order to get your site hooked up. But not anymore. It really only takes a handful of clicks or so to accomplish all of that.

It literally took me under five minutes to get my website hooked up to Analytics, Search Console and Tag Manager. It’s really hard to beat that.

Plus, it displays some of that data on the dashboard and in other admin areas of your website. I can easily see where my traffic coming from, what searches are getting people to my website and even page-by-page statistics. And I don’t have to leave my website to do that.

It makes checking those key indicators very quick and easy, especially if it’s not something you’re used to doing.

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Still fairly basic

But if there’s one knock I have against Site Kit, it’s that it still feels kind of basic. You can tell that it’s not 100 percent complete. Which is fine if you’re okay testing something out, like I currently am.

For example, even when you go into the Search Console or Analytics sections, there are only a handful of stats and metrics being shown. You still have to go to your actual Search Console or Analytics account to get all of the stats and numbers.

Personally, I would like to see more of the stats from Search Console and Analytics pulled into the admin area. That would help reduce the need to go to another website to see that metrics I want to see to make decisions. It’s kind of a small thing, but it would be helpful.

Fairly rapid improvements

All of that being said, the development on this plugin is occurring very quickly. The team behind it has been working hard to take in suggestions and roll them into the plugin.

For example, there was an issue with the code for Analytics counting admin page views, which is something website owners don’t want for obvious reasons. Well, it took them just a couple of weeks to get a fix for it out there.

And looking at the issue list on the GitHub repository, there are a lot of good suggestions that might end up in the plugin.

So at the end of the day, I’m a fan of the plugin, and I’m kind of interested to see where it ends up. It could really be a “must have” plugin for WordPress websites in the future. And if you’re wary about it not being feature rich yet, I would still very much recommend you keep an eye on it to see what it becomes.