Understanding Digital Marketing
Digital marketing is crucial for any business online. In short, it’s all about driving traffic to your website to increase sales and conversions. But it’s a really, really big topic that takes a long time to understand completely. This learning journey will help give you a start on learning more about digital marketing and what it means for your website and business.
What is digital marketing?
Well to put it simply, digital marketing is any advertising done for your business on digital channels, be it a social media platform, Google ads, content marketing, email marketing, even smartphone advertising or other forms of advertising on digital mediums.
Digital marketing is the present and the future. Think about it. How many times do you see ads while you’re browsing the web, click on it, learn more about the product and service and are at least tempted to buy it. Now do the same thought exercise with a traditional marketing medium, like a flier in the mail or a billboard. You probably didn’t seek out more information because it was likely harder or you just forgot.
And the stats will back you up on that too. According to MDG Advertising, 70 percent of consumers learn about products through content (including online content on your website) versus traditional media. And according to Lyfe Marketing, about 50 percent of marketers believe that digital marketing has the advantage over traditional marketing.
But wrapping your head around digital marketing can be a challenge, especially if you’re new to the digital world.
This learning journey will walk you through the basics of digital marketing to help gain a better understanding of what it is and how it can help your business.