Understanding Digital Marketing
Digital marketing is crucial for any business online. In short, it’s all about driving traffic to your website to increase sales and conversions. But it’s a really, really big topic that takes a long time to understand completely. This learning journey will help give you a start on learning more about digital marketing and what it means for your website and business.
What is digital marketing?
Well to put it simply, digital marketing is any advertising done for your business on digital channels, be it a social media platform, Google ads, content marketing, email marketing, even smartphone advertising or other forms of advertising on digital mediums.
Digital marketing is the present and the future. Think about it. How many times do you see ads while you’re browsing the web, click on it, learn more about the product and service and are at least tempted to buy it. Now do the same thought exercise with a traditional marketing medium, like a flier in the mail or a billboard. You probably didn’t seek out more information because it was likely harder or you just forgot.
And the stats will back you up on that too. According to MDG Advertising, 70 percent of consumers learn about products through content (including online content on your website) versus traditional media. And according to Lyfe Marketing, about 50 percent of marketers believe that digital marketing has the advantage over traditional marketing.
But wrapping your head around digital marketing can be a challenge, especially if you’re new to the digital world.
This learning journey will walk you through the basics of digital marketing to help gain a better understanding of what it is and how it can help your business.
What is Digital Marketing?
Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?
Elements of Digital Marketing
Digital marketing is a pretty big topic, and there are a lot of elements to it. There’s the obvious website and social media components, but do you know about content marketing or email marketing? Let’s discuss the different elements to help you get a head start.
Elements of Digital Marketing
Not sure what digital marketing includes? This poster shows you the different elements that put it together and how interconnected they all are.
What is a website actually?
On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.
Understanding where a website fits in digital marketing
Whether you realize it or not, your business’ website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.
What is the goal of your website?
When you’re creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.
Why you need to be defining goals for your business website
You probably have goals for your business. But do you have any for your business’ website? If not, you’re missing out on data that could help you improve your website and ultimately your business.
Website Misconception: People will find you automatically (an introduction to web marketing)
So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.
Website Misconception: Websites should never change (An introduction to the iterative process)
One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.
What are website funnels and why should you use them
You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.