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In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
Did you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. It can be challenging work, especially if you have a complicated website. But it’s necessary and it is worth it. These posts will walk you through how to make sure your website is accessible for everyone.
In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more. There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
Ecommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
Search Engine Optimization is a vital part of every website. The majority of your traffic is going to come from search engines. So making sure that the search engines like your website enough to rank it highly for people to see. It is a challenging topic to learn. There are a lot of moving parts. But these posts can help you get started so that you can improve your SEO and start driving more traffic to your website.
Creating a website is hard work. Keeping it running and helping your website is a different story. There’s making sure the different components stay updated. Then you need to make sure that the website stays up and running and secured. And then there’s using analytics to check and make changes to the website. Taking care of your website is hard work, but it makes for a more effective website. And an effective website results in better business for you. So these posts will help you learn about how to really take care of your website.
“Failing to plan is planning to fail,” or so the saying goes. If you’re looking to create a new website for your business, you first need to plan it out so that you know what you’re doing. These posts will walk you through the planning process for a new website. That way you can be confident every step of the way and end up with a great website.
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More and more people are shopping online these days. And more and more businesses are opening up online stores to reach those potential customers. You might be one of those businesses looking to move online. And that’s great. But before you start on this endeavor, let’s take some time to learn more about ecommerce and how to correctly build an online store for your business.
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