Figuring out if your business needs a new website can be a bit of a challenge.
How do you know if your site is helping your business or hurting it? Is this design “modern” enough? Is it time for a refresh? There are a lot of factors involved.
And a new website is no small thing. It’s going to be an investment, and it needs to be treated like a major decision. You really have to sit down with either yourself or your business partners and figure out if a new site is really warranted.
So here are some things you should look at to determine if your small business needs a new website.
What does your current website look like?
So obviously the first step is to take a look at your current website. If you don’t have one, well, you’ve answered the question. And if you’re current site looks like it could be a relic from the 90s and early 2000s, then yeah, it’s probably time for a new site.
Where this question gets really tricky is with a website that’s decent, but a bit old. Sometimes, that’s a perfectly good site to keep using. As long as it’s not hindering your business, the site is doing it’s job.
But the determining factor here is if the business has outgrown the website. For example, if you first built it when you were starting out and built just enough to give viewers all of the information. And now the business is succeeding and growing. You’re probably going to need a new site that allows you to blog or sell items online to keep the business growing.
So before you do anything, take a look at your current website and see if it’s doing its job or if you need to replace it.
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Is your business in a position for a new website?
Next, you need to take a look at your business and figure out if you’re in a position for a new website. Again, if you don’t have a site for your business, you’re in a position to build one. Just remember that it doesn’t have to be fancy out of the gate.
But if you currently have a site, it’s worth thinking about how a new one would help your business. Would it bring a nice refresh to your entire business? Would it bring your site into the 21st century and not scare potential customers away? And would it help your business grow? If yes, it’s probably a good time to at least look at a new site.
On the flip side, if the website looks, well, we’ll call it decent, and it’s not scaring customers away and you just don’t have the resources for a new site, then you’re probably not in a position for a new one. That’s fine. You just need to focus on making sure your business is steady and then revisit this later.
What are your goals for the future?
Finally, think about the future of your business overall. Where do you want it to be a year from now? Two years? Five years?
Websites for a business are an investment similar to a car. In order to get the most value out of it, it’s going to need to last a fairly long time. And sure, you’ll replace parts like you would with a tire, battery, engine (hopefully not though), etc., but the majority of it is going to have to last a while.
If your goals are to grow from wherever you business currently is, then yeah, you might need a new website. Maybe you want to blog more to help out SEO and to tell your story more. Or maybe you want to expand your reach by selling products online. And both scenarios are probably going to require a new website.
But if your goals are to stay the course for a while , then you don’t need one. And that’s perfectly fine. Not every business grows at an astronomical rate. And making sure your business is steady is always a solid strategy. And as long you have a decent website that’s helping your business, there’s no reason to make a big change.
So if you’re trying to figure out whether or not your business needs a new website, use these questions as a guide. Just because a website might be that cool, shiny object doesn’t mean it’s needed.
And if you’re going to create this new website correctly, you first need to know if it’s needed.