Best payment gateways for small business websites

Selling products online seems like a great and easy thing to do, but there’s one aspect that’s often overlooked: payment gateways.

This is probably the most crucial step. After all, how are you going to get the money from the customer likely hundreds of miles away into your bank account. That’s kind of important for any business.

But, like WordPress ecommerce plugins, there are a lot of options out there for you to chose from. Which one is the one that’s going to work for you?

Well, that honestly depends on what you’re trying to do and what your budget is. But here are four payment gateways that are highly rated and used and ready for your website.

And just a note: all of these make sure to secure customer data like names and credit card information, so you don’t have to worry about any of that stuff.

Stripe

Stripe is honestly my preferred payment gateway when dealing with online payments. It’s really the perfect gateway for any small business.

For starters, Stripe makes it much easier to manage customers. The Stripe dashboard shows a whole lot more data, which is key if you’re trying to keep track of trends. You can also keep track of customers, invoices . You don’t really get that with Paypal unless you get one of their business plans.

Also, the Stripe add ons for top plugins like WooCommerce, Easy Digital Downloads, Give and others make it super easy . There’s no need for users to be taken to another screen or have to remember login credentials for Paypal. They can just enter in their information like they would anywhere else.

Stripe does take a cut of each sale you make, which is essentially their way of making you pay for it. But it’s no different than Paypal I’ve found it to be well worth it.

It’s simple as that, and Stripe keeps things simple, yet powerful.

Paypal

Speaking of Paypal, while it isn’t my favorite, it’s still a very solid choice for any small business.

For starters, it has the best name recognition for everyday customers. Most people have never heard of Stripe, but they have heard of Paypal. So they’ll probably be a bit more trusting in using that service. Plus, some people will likely have a Paypal balance that they can pay with without having to enter credit card information.

Plus, the set up for Paypal is a little bit easier. For a number of Paypal extensions, all you need is your Paypal email instead of a bunch of different keys. And for the most part, users will be sent to Paypal to enter in their information, meaning you don’t have to worry too much about credit card security and all that on your site. You will, however, need to manually make withdrawals to you bank account.

So if you need something basic and known, Paypal is a pretty good way to go.

Tell the Story of Your Small Business With a Website

Every small business has a story. And every small business needs a website to help tell it. A website allows people to find you online, serves as a home base for any marketing effort and can help you tell the story of your business. So if you’re ready to give your business its first website or are ready to take your site to the next level, let’s get started on making that happen.

Let’s Get Started on Telling Your Story With a Website

Braintree

If you’re looking for something a little bit bigger that you feel can comfortably scale, Braintree is a payment gateway that you’re probably going to want to check out.

It supports 130 different currencies and allows you to customize the payment flow for customers. Like Stripe, it’s gateway can easily integrate to the look and feel of your website. And it also has extensions for all of the top WordPress ecommerce plugins.

Honestly, I haven’t used it before, but I have heard good things about it, especially if you’re expecting to grow your business fairly quickly. If you are looking for the fancy features, it can get kind of pricy. The base transaction fees are 2.9 percent plus 30 cents per transaction, and then features like “Account Updater” and “3D Secure” add on to that cost.

Still, if you’re looking for something that can scale with your business, it’s probably something worth checking out.

Authorize.Net

Authorize.Net takes the cake as the oldest payment gateway on this list. The gateway has been around since 1996, so they’ve been around the block a bit in this area.

Like Stripe, Authorize.Net allows for easy credit card transactions. In addition, it also allows for e-checks and fraud detection, like Braintree. And there are extensions for it with WooCommerce, Easy Digital Downloads and Give (and likely other e-commerce plugins).

Honestly though, I haven’t worked with this one before, so I can’t personally say how great (or not great) the experience is with the Gateway. But if it’s been around for this long, they are definitely doing something right.

So there you have it. Those are the top payment gateways for small businesses and their websites. If you’re looking to sell products online, I highly suggest these four gateways. They’re built with strong foundations and make selling easy.

Happy selling!

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