laptop screen with the Essence Pro theme on the screen while a flower and cup of coffee sit nearby

My favorite ecommerce StudioPress themes for small businesses

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A while back, I looked at some of my favorite StudioPress themes in general that you could use and customize for your website. Now it’s time to do the same for their ecommerce themes.

If you don’t know, StudioPress is essentially the umbrella company for the Genesis Framework, a powerful WordPress theme framework that allows theme developers quickly build great themes. Each theme listed in their shop page is a child theme of Genesis, and there are some great ones.

And I’ve found that there are also a lot of great themes there for ecommerce and selling online. The “ecommerce” search in the shop presents a ton of high quality themes. So today let’s take a deeper dive into four of my favorites in that category from StudioPress that you might want to use on your website.

Before we begin, I want to add a few housekeeping items. First off, my personal preference for any theme is one that’s simple, mainly uses one column and utilizes whitespace. De . Also, all of these themes are responsive, so they’ll look good on any device. That’s not a feature anymore; it’s a requirement.

Essence Pro Theme

Essence Pro demo homepage

The Essence Pro Theme is hands down the best ecommerce theme offered by StudioPress. It walks the fine line between simple and complex, and the result is a theme that will work for any ecommerce website.

Each page features a hero image at the top that gives way to content sections that are beautifully crafted to showcase your content and products. The homepage hero image section comes with two all-important call out buttons which you can use to direct customers to where they want or need to go.

There are also tons of page templates that you can use, from a landing page to a blog to a contact page to even pricing tables and more. And they all look fantastic.

And it goes without saying that there’s built-in support for WooCommerce, with product, cart and checkout page templates that will leave your customers feeling impressed and confident.

Also, it comes with support for Google’s Accelerated Mobile Pages (AMP), which means quicker page load times for your customers and potentially better SEO for the website. And it comes with support for Gutenberg features, particularly the align wide and full width block attributes.

All in all, you can’t get much better than Essence for a pre-made ecommerce theme.

Mai Law Pro Theme

Mai Law Pro Theme demo homepage

The biggest selling point for the Mai Law Pro Theme is the customizable homepage. Worried that your site running this theme will look like someone using it as well? You won’t have to worry about that at all.

The homepage is fully customizable. Unlike some other StudioPress theme homepages where the , you can completely re-arrange the homepage to get the feel you want. You can add sections like services/practice areas section, callout sections, etc., and move them around to get away from the look of the demo. And that’s before we get to the custom styling you can do.

Plus those sections can be used on other pages than the homepage as well. Also, like Essence, Mai Law has banner images on all of the pages, and it has a lot of options to help customize it. And finally, I love that you can highlight a page in the primary menu with a different background color. That can be a great place to add a “Store” or “Purchase” button.

There are two drawbacks to Mai Law. The first is that I find the landing page template to be a bit underwhelming. I really think it would be great to be able to use those sections from the homepage on the landing page. And the second is that it doesn’t explicitly show off support for WooCommerce. But that could easily be added in, either by yourself or a developer.

Still, you could do way worse than use this theme . Check it out and see if it might be the right fit for you.

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Altitude Pro Theme

Altitude Pro theme demo homepage

If you really want something simple, like just selling one product or service, the Altitude Pro Theme might be right up your alley. The homepage is essentially a landing page to walk through potential clients through each aspect of your product or service.

I love the callout buttons in the hero image and “above the fold”. And I love how each of the homepage sections. Plus, you can configure the menu to take you to a section on the homepage as well, as it shows in the demo.

There is also built-in support for WooCommerce with product, cart and checkout pages that are wonderfully crafted and simple to use.

The two drawbacks I find are that you can’t really move the sections around like you can with Mai Law and that outside the homepage, and WooCommerce page templates, there’s not a whole lot else to the theme. If you want something more, you’re probably better off looking somewhere else.

But if you want something simple and quick to configure, consider Altitude. You’ll impress your customers for sure.

Atmosphere Pro Theme

Atmosphere Pro theme demo homepage

Finally, there’s also the Atmosphere Pro Theme. It’s a wonderfully simple theme that’s kind of similar to Essence, but a little bit more stripped down. But the opened up white space does wonder, especially if you want to add some colored accents to the template as well.

The homepage, once again, features a hero image with a callout button, which is a major plus. You can also add a section to talk about the services or products you provide. And one of my favorite parts of the homepage is how it shows your latest blog posts. It’s wonderfully crafted to fit into the page, which isn’t easy to do.

Also, like Mai Law, you can have a callout button in the header menu to draw attention to that page. And there’s a callout section you can have at the bottom of each page, which is great to direct people to sign up for a newsletter or to go to your store to start shopping.

Like Mai Law, I’m not a huge fan of the landing page template as it constricts the content to a smaller box on a larger page.

Still, this is an underrated theme and I think it can be helpful for any business looking for a pre-built ecommerce theme to start selling online.

So, there you have it. Those are four of my picks for the best ecommerce themes with StudioPress. If you want to take a deeper dive, you can take a look at all of the StudioPress themes here. Look around, play with the demos and find what you like and don’t like.

You really can never go wrong any StudioPress theme.

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