Hey there and welcome to WordPress Wednesday!
StudioPress is one of the best WordPress theme shops on the market today. Their base theme, Genesis, makes for a great parent theme for any website and makes it easy to build a custom theme on top of that.
Plus, they have a wide array of custom themes that they sell from their store that are top quality. I have yet to run into one of their themes that I didn’t like.
And those themes make it very easy for you to create an online store on a budget. So today, I’m going to walk through my four top StudioPress themes for ecommerce. Let’s get started.
The Essence Pro Theme is hands down the best ecommerce theme offered by StudioPress. It walks the fine line between simple and complex, and the result is a theme that will work for any ecommerce website.
Each page has a beautiful featured photo section that blends right into the content area. And the homepage hero image section comes with two all-important call out buttons which you can use to direct customers to where they want or need to go.
Plus, all of the big templates — the landing pages, homepage, store page — look amazing.
It also supports Google AMP and is Gutenberg ready, so you don’t have to worry about whether the new block editor will ruin the design or not.
All in all, you can’t get much better than Essence for a pre-made ecommerce theme.
Mai Law Pro
The biggest selling point for the Mai Law Pro Theme is the customizable homepage. Worried that your site running this theme will look like someone using it as well? You won’t have to worry about that at all.
You can move around the different elements of the homepage to be in any order that you want them to be, which isn’t always the case with other themes.
Plus, those sections can also be used in other pages as well, making it super easy to duplicate content. And you can easily highlight an item in your main menu, which is great to callout something like Shop or Store or Sign Up.
The only real bummer that comes with this theme is that the landing page template is kind of underwhelming, especially compared to Essence Pro. Also, it doesn’t have explicit support for WooCommerce styling, so there might need to be some work to get your product pages looking great.
Still, you could do way worse than use this theme. Check it out and see if it might be the right fit for you.
If you really want something simple, like just selling one product or service, the Altitude Pro Theme might be right up your alley. The homepage is essentially a landing page to walk potential clients through each aspect of your product or service.
The hero image and the callout buttons above the fold are big pluses. Plus, the menu can be configured to take people to different sections of the homepage if you want. And it does have design support for WooCommerce.
The two drawbacks are that you can’t move the sections around like you can with Mai Law, and outside of the homepage and WooCommerce templates, there’s not a whole lot else to the theme.
But if you want something simple and quick to configure, consider Altitude. You’ll impress your customers for sure.
Finally, there’s also the Atmosphere Pro Theme. It’s a wonderfully simple theme that’s kind of similar to Essence, but a little bit more stripped down. But the opened up white space does wonder, especially if you want to add some colored accents to the template as well.
The homepage, once again, features a hero image with a callout button, which is a major plus. You can also add a section to talk about the services or products you provide. And one of my favorite parts of the homepage is how it shows your latest blog posts.
Plus, like Mai Law, you can highlight an item in the menu to draw attention to it.
Unfortunately also like Mai Law, the landing page is also pretty underwhelming, but at least the homepage makes up for some of that.
Still, this is an underrated theme and I think it can be helpful for any business looking for a pre-built ecommerce theme to start selling online.
So today’s question is have you used a StudioPress theme before? What did you think about it? Did you like it or did you have a bad experience? Be sure to leave your answer down in the comments section below. Also, if you have any questions about StudioPress, WordPress or even just web development in general, also be sure to leave them in the comments below.
Next up on Friday we’ll be talking about what you need to know about ecommerce before you start to build an online store. So to make sure that you get to see that video, be sure to hit the subscribe button and to ring the bell for notifications.
But until then, happy WordPressing!