In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.

But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.

Latest Posts

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.

Screenshot of the WordPress plugins homepage

Six WordPress plugins to use on every website

There are a lot of WordPress plugins out there for you to use. And it can be challenging to find ones that you know are going to work. So here are six (or seven) plugins I use on every website I build.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

Screenshot of the WordPress homepage

What to expect with WordPress 5.4

WordPress 5.4 is slated to be released on March 31. This first big update of the year features a couple of new blocks, changes to the block editor and more. Let's take a look at what you can expect.

Screenshot of the Google My Business landing page

Why your business needs to be on Google My Business

Have you ever searched for your business and come across a blurb on the right side of the search results. That's from the help of Google My Business, and it's a tool that can greatly help your local SEO.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Getting started with Google Tag Manager

Google Analytics can give you a story about your website's usefulness. But it doesn't give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

An open image in Photoshop on a laptop on a small wooden table in a cafe

Compressing images for your website

Have you ever tried to load a page with large images? It's frustrating. Make sure your site's images are compressed to keep you pages loading quickly.

Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone

Getting started with Google Search Console

Google Analytics will tell you a story about your website traffic, but not about its search stats. That's where Google Search Console comes into play.

Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Getting started with Google Analytics

You've probably heard about Google Analytics. But maybe you haven't had the time to look into it. Well, now's as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.