In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.

But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.

Latest Posts

person's hand typing on a silver laptop on a wooden desk covered with notes and planning materials

How to create a new website

Small Business, Website Planning

Creating a new website for your business can be a pretty daunting task. There are a lot of steps that you have to take in order to make sure that you do it correctly. Let's walk through all of the steps you'll need to take to accomplish this.

Screenshot of the new homepage for jacobmartella.com

A Website Update for 2021

Web Design

It's a new year. And it's a new start for this website. I discuss the redesign and also the refresh in content strategy to help you with your website and digital marketing efforts.

Screenshot of the WordPress 5.6 about page

What to Expect with WordPress 5.6

WordPress

We're nearing the end of 2020 and that means it's time for the last major WordPress release of the year. WordPress 5.6 is slated to be released on Dec. 8 with updates to the block editor, PHP 8 support, a new default theme and more.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

Digital Marketing, Small Business, Web Design, Web Development

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

Elements of Digital Marketing

Elements of Digital Marketing

Digital Marketing, Small Business, Website Planning

Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.

Woman looking at yellow sticky notes on a glass wall

What is the goal of your website?

Digital Marketing, Small Business, Website Planning

When you're creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.

A person looking at a pie graph and bar chart on an iMac on a desk

What are website funnels and why should you use them

Digital Marketing, Ecommerce, Small Business, User Experience, Website Care

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

three hands holding pens over top a clipboard with bar graphs on them

What is Digital Marketing?

Digital Marketing, Small Business, Website Planning

Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

Threads WooCommerce theme homepage on a laptop sitting on a guitar amp

Best WooCommerce themes for ecommerce websites

Ecommerce, Small Business, Web Design, Website Planning

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.