In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.
But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
Latest Posts
A Website Update for 2021
It's a new year. And it's a new start for this website. I discuss the redesign and also the refresh in content strategy to help you with your website and digital marketing efforts.
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What to Expect with WordPress 5.6
We're nearing the end of 2020 and that means it's time for the last major WordPress release of the year. WordPress 5.6 is slated to be released on Dec. 8 with updates to the block editor, PHP 8 support, a new default theme and more.
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The anatomy of a landing page
If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?
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The different website options to build your new site
The good news is that there are a lot of website options for you to choose from to build your new site. But which one is the best for your business and situation?
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Elements of Digital Marketing
Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.
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What is the goal of your website?
When you're creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.
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What are website funnels and why should you use them
You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.
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What is Digital Marketing?
Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?
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Best WooCommerce themes for ecommerce websites
WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.
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A look at Easy Digital Downloads
Are you trying to sell digital products for your online store? Then you might want to look at Easy Digital Downloads. Let's take a look at what it is and how it might be able to help your business.
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Tools to test website accessibility
It's always great to make sure your website is accessible for all users. But how can you see if your website is accessible? Here are some tools that can help you get started.
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