Latest Posts

Woman standing in front of a notepad on a an easel in a business meeting

Why you need to be defining goals for your business website

You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

Jacob Martella website homepage on an iMac screen on a wooden desk

What is the homepage?

What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.

Footer for JacobMartell.com on a laptop screen

What is the site footer?

So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.

laptop sitting on a wood table with a sign up for Pinterest

Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

lady on a laptop using a credit card to make a purchase on an ecommerce website

Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

Code editor for web development open on a laptop

Why you should learn (some) web development

Are you looking for something to learn in 2019? Wanting to fix or extend your website. Why not start to learn web development. It might be more helpful for your small business website than you think.