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Digital Marketing
Why you need to be defining goals for your business website
You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.
Read This Post About Why you need to be defining goals for your business websiteDigital Marketing
The anatomy of a landing page
If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?
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Resist the temptation to use popups
Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.
Read This Post About Resist the temptation to use popupsSmall Business
What is the contact page?
The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.
Read This Post About What is the contact page?Small Business
What is the about page?
The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?
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What is the homepage?
What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.
Read This Post About What is the homepage?Small Business
What is the site footer?
So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.
Read This Post About What is the site footer?Digital Marketing
Understanding where a website fits in digital marketing
Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.
Read This Post About Understanding where a website fits in digital marketingEcommerce
Requirements for a solid ecommerce store
So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.
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Deciding if an online store is good for your business
An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.
Read This Post About Deciding if an online store is good for your businessSmall Business
Why you should learn (some) web development
Are you looking for something to learn in 2019? Wanting to fix or extend your website. Why not start to learn web development. It might be more helpful for your small business website than you think.
Read This Post About Why you should learn (some) web development