digital marketing

  • What is a website actually?

    Last Updated: April 12, 2021

    On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.

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  • Elements of Digital Marketing

    Last Updated: October 15, 2020

    Digital marketing is a pretty big topic, and there are a lot of elements to it. There’s the obvious website and social media components, but do you know about content marketing or email marketing? Let’s discuss the different elements to help you get a head start.

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  • What is Digital Marketing?

    Last Updated: October 7, 2020

    Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

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  • Making sure your online store is SEO ready

    Last Updated: September 14, 2020

    SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.

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  • Hooking up your ecommerce store to Google Analytics

    Last Updated: July 19, 2020

    Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here’s how you can do it and why you should set it up today.

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  • How to write a case study

    Last Updated: June 30, 2020

    Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you’ve never done it before. So, here are some tips for how to write your case studies.

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  • Website Misconception: People will find you automatically (an introduction to web marketing)

    Last Updated: June 30, 2020

    So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.

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  • Five things to do on your Google Analytics account

    Last Updated: June 30, 2020

    Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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  • Website Misconception: Websites should never change (An introduction to the iterative process)

    Last Updated: May 7, 2020

    One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.

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  • Understanding where a website fits in digital marketing

    Last Updated: January 2, 2020

    Whether you realize it or not, your business’ website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

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  • What are calls to action and why are they important?

    Last Updated: September 8, 2019

    You’ve probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

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