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Elements of Digital Marketing

Elements of Digital Marketing

Digital Marketing, Small Business, Website Planning

Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.

three hands holding pens over top a clipboard with bar graphs on them

What is Digital Marketing?

Digital Marketing, Small Business, Website Planning

Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

Screenshot of the Google search homepage

Making sure your online store is SEO ready

Digital Marketing, Ecommerce, SEO, Website Planning

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Digital Marketing, Ecommerce

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

person writing in a notebook that's also holding a smartphone

How to write a case study

Content, Digital Marketing

Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.

laptop sitting on a wood table with a sign up for Pinterest

Understanding where a website fits in digital marketing

Digital Marketing, Small Business

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.