Latest Posts

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Making sure your online store is SEO ready

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

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Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

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Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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How to write a case study

Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.

Call to action on Jacob Martella homepage

What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.