Latest Posts

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Website Misconception: SEO is a one-time thing

If you have a website, you've probably heard about SEO. But maybe you think that it's just a one-time thing that you take care and then it's done. Think again.

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Why you need to be defining goals for your business website

You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

Call to action on Jacob Martella homepage

What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

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What is the homepage?

What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.

Footer for JacobMartell.com on a laptop screen

What is the site footer?

So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.

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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

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Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.