Why you need to be defining goals for your business website
You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.
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The anatomy of a landing page
If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?
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Resist the temptation to use popups
Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.
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What is the contact page?
The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.
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What is the about page?
The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?
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What are calls to action and why are they important?
You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?
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What is the homepage?
What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.
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What is the site footer?
So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.
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Understanding where a website fits in digital marketing
Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.
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Requirements for a solid ecommerce store
So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.
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Why cheap hosting isn’t going to help your online store
Cheap web hosting can seem like a tempting choice. The low price lures you towards picking them over a premium host. But if you're selling online for your small business, sometimes it's not what it seems to be.
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