Jacob Martella Web Development

Google Analytics

  • woman working on a laptop creating an ecommerce website at night with a man working on a desktop computer behind her
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    Improvements you can make to your website

    Last Updated: April 6, 2021

    A website is never complete. Instead, you’re always looking for ways that you can improve it so that it gets better at helping you achieve your goals. So here are some improvements you’ll probably want to make for your website.

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    What are website funnels and why should you use them

    Last Updated: October 11, 2020

    You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

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  • Screenshot of the Ecommerce section of Google Analytics
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    Hooking up your ecommerce store to Google Analytics

    Last Updated: July 19, 2020

    Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here’s how you can do it and why you should set it up today.

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  • Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone
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    Getting started with Google Search Console

    Last Updated: June 30, 2020

    Google Analytics will tell you a story about your website traffic, but not about its search stats. That’s where Google Search Console comes into play.

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  • Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

    Getting started with Google Analytics

    Last Updated: June 30, 2020

    You’ve probably heard about Google Analytics. But maybe you haven’t had the time to look into it. Well, now’s as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.

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  • Screenshot of the Google Analytics behavior home screen

    Five things to do on your Google Analytics account

    Last Updated: June 30, 2020

    Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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