Latest Posts

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Website Misconception: SEO is a one-time thing

If you have a website, you've probably heard about SEO. But maybe you think that it's just a one-time thing that you take care and then it's done. Think again.

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Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

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Best ecommerce themes on ThemeForest

ThemeForest is one of the biggest places to buy a theme for your website. I'm not the biggest fan of the themes there just because of code quality, but there are some really good ecommerce themes there. Here's a look at a few of them.

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What you can do to make the website build process run smoothly

You might be building your website now with a developer, and you might be wondering how you can keep things running smoothly. That's great! Here are somethings you can do to help the project run on time.

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Why you need to be defining goals for your business website

You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

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What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

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What is the homepage?

What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.

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What is the site footer?

So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.

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What is a site header anyway?

What is a website anyway? Let's break down the different elements that make a website a website, starting with the site header.