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Elements of Digital Marketing

Elements of Digital Marketing

Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.

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What is Digital Marketing?

Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

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Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

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Should your small business be blogging?

It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.