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      • Small BusinessIn today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
      • AccessibilityDid you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. It can be challenging work, especially if you have a complicated website. But it’s necessary and it is worth it. These posts will walk you through how to make sure your website is accessible for everyone.
      • Digital MarketingIn a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more. There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
      • EcommerceEcommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
      • SEOSearch Engine Optimization is a vital part of every website. The majority of your traffic is going to come from search engines. So making sure that the search engines like your website enough to rank it highly for people to see. It is a challenging topic to learn. There are a lot of moving parts. But these posts can help you get started so that you can improve your SEO and start driving more traffic to your website.
      • Website CareCreating a website is hard work. Keeping it running and helping your website is a different story. There’s making sure the different components stay updated. Then you need to make sure that the website stays up and running and secured. And then there’s using analytics to check and make changes to the website. Taking care of your website is hard work, but it makes for a more effective website. And an effective website results in better business for you. So these posts will help you learn about how to really take care of your website.
      • Website Planning“Failing to plan is planning to fail,” or so the saying goes. If you’re looking to create a new website for your business, you first need to plan it out so that you know what you’re doing. These posts will walk you through the planning process for a new website. That way you can be confident every step of the way and end up with a great website.
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Tag: web design

  1. Home
  2. web design”
  • A person's hands typing on a MacBook pro laptop

    A step-by-step guide for how to create your own website

    February 7, 2023

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    Guides

    So you’re trying to create a website for yourself or your business. But you’re not sure how or where to begin. Here’s a step-by-step guide on how to create your new website today.

    Continue Reading: A step-by-step guide for how to create your own website
  • Hands of female designer working on laptop at the wooden table

    What is a website actually?

    April 13, 2021

    •

    Digital Marketing, Small Business, Website Planning

    On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.

    Continue Reading: What is a website actually?
  • woman working on a laptop creating an ecommerce website at night with a man working on a desktop computer behind her

    Improvements you can make to your website

    April 6, 2021

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    Small Business, Web Design, Website Maintenance

    A website is never complete. Instead, you’re always looking for ways that you can improve it so that it gets better at helping you achieve your goals. So here are some improvements you’ll probably want to make for your website.

    Continue Reading: Improvements you can make to your website
  • Screenshot of the new homepage for jacobmartella.com

    A Website Update for 2021

    January 1, 2021

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    Web Design

    It’s a new year. And it’s a new start for this website. I discuss the redesign and also the refresh in content strategy to help you with your website and digital marketing efforts.

    Continue Reading: A Website Update for 2021
  • Landing page for the small business website planning guide on JacobMartella.com

    The anatomy of a landing page

    September 20, 2019

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    Digital Marketing, Small Business, Web Design

    If you’re selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

    Continue Reading: The anatomy of a landing page
  • WordPress theme directory page on a laptop screen

    The best themes from the WordPress theme directory

    September 1, 2020

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    Small Business, Web Design, Website Planning, WordPress

    One of the best parts of WordPress is the official theme directory full of free themes. But there are currently over 7,000 themes in the directory. So to help you get started finding the right one, here are four of my favorite themes in the directory.

    Continue Reading: The best themes from the WordPress theme directory
  • A person sketching on a notebook and looking at a tablet device

    Website misconception: Design is better than user experience

    May 22, 2020

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    Accessibility, Small Business, User Experience, Web Design

    Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

    Continue Reading: Website misconception: Design is better than user experience
  • The Amazon homepage on a laptop screen

    What is the store page?

    September 18, 2019

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    Ecommerce, Small Business, Web Design

    The online store is where you begin to turn lookers into paying customers. So how do you make a good store page for your website?

    Continue Reading: What is the store page?
  • A keyboard, pen, notebook and cup of coffee on a black desk

    What to look for in a design for a new website

    September 21, 2018

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    Small Business, Web Design, Website Planning

    So you’ve got the design for your new website back for you to approve. But how do you know if it’s the right design for you. Here are the biggest things to look for.

    Continue Reading: What to look for in a design for a new website
  • Man looking at mobile phone with a desktop computer on a desk

    What you can do to make the website build process run smoothly

    September 25, 2019

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    Small Business, Website Planning

    You might be building your website now with a developer, and you might be wondering how you can keep things running smoothly. That’s great! Here are somethings you can do to help the project run on time.

    Continue Reading: What you can do to make the website build process run smoothly
  • A man holding $100 bills

    Why a website costs what it does (and why it’s worth it)

    September 26, 2018

    •

    Small Business, Website Planning

    When you get a quote for the price of a new website from a developer, it can be a bit jarring. But here’s what you’re really paying for with that new website.

    Continue Reading: Why a website costs what it does (and why it’s worth it)
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