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      • Small BusinessIn today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
      • AccessibilityDid you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. It can be challenging work, especially if you have a complicated website. But it’s necessary and it is worth it. These posts will walk you through how to make sure your website is accessible for everyone.
      • Digital MarketingIn a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more. There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
      • EcommerceEcommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
      • SEOSearch Engine Optimization is a vital part of every website. The majority of your traffic is going to come from search engines. So making sure that the search engines like your website enough to rank it highly for people to see. It is a challenging topic to learn. There are a lot of moving parts. But these posts can help you get started so that you can improve your SEO and start driving more traffic to your website.
      • Website CareCreating a website is hard work. Keeping it running and helping your website is a different story. There’s making sure the different components stay updated. Then you need to make sure that the website stays up and running and secured. And then there’s using analytics to check and make changes to the website. Taking care of your website is hard work, but it makes for a more effective website. And an effective website results in better business for you. So these posts will help you learn about how to really take care of your website.
      • Website Planning“Failing to plan is planning to fail,” or so the saying goes. If you’re looking to create a new website for your business, you first need to plan it out so that you know what you’re doing. These posts will walk you through the planning process for a new website. That way you can be confident every step of the way and end up with a great website.
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Category: User Experience

  1. Home
  2. Web Design
  3. User Experience
  • A person looking at a pie graph and bar chart on an iMac on a desk

    What are website funnels and why should you use them

    September 24, 2020

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    Digital Marketing, Ecommerce, Small Business, User Experience, Website Maintenance

    You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

    Continue Reading: What are website funnels and why should you use them
  • man working on an image in photoshop on an iMac computer

    Making sure your ecommerce website is accessible

    September 10, 2020

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    Accessibility, Ecommerce, Small Business, User Experience

    If your online store isn’t accessible (or if you don’t know if it is), you’re doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.

    Continue Reading: Making sure your ecommerce website is accessible
  • A blind man talking into his phone

    Six accessibility fixes you can make to your website today

    July 21, 2020

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    Accessibility, User Experience, Web Design, Website Maintenance

    Every website should be accessible to everyone. Yes, even yours. But it can be a tricky thing to get started. So here are some fixes you can check on your website.

    Continue Reading: Six accessibility fixes you can make to your website today
  • Screenshot of the Google PageSpeed Insights homepage

    What is Google PageSpeed Insights and why does it matter?

    July 14, 2020

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    Digital Marketing, User Experience, Web Design, Website Maintenance

    Your page loading time is extremely important in today’s web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.

    Continue Reading: What is Google PageSpeed Insights and why does it matter?
  • A person sketching on a notebook and looking at a tablet device

    Website misconception: Design is better than user experience

    May 22, 2020

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    Accessibility, Small Business, User Experience, Web Design

    Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

    Continue Reading: Website misconception: Design is better than user experience
  • black and white handicap sign on a concrete wall

    A look at some web accessibility guidelines

    October 14, 2019

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    Accessibility, Small Business, User Experience, Web Design

    One common complaint from the Domino’s lawsuit is that there aren’t any guidelines. But it’s a misconception. There are accessibility guidelines that you can be following today.

    Continue Reading: A look at some web accessibility guidelines
  • accessibility entrance at a business

    Think about website accessibility from the start

    October 7, 2019

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    Accessibility, User Experience, Web Design, Website Planning

    Website accessibility is a requirement on today’s internet. It doesn’t matter if it’s expensive or if you’re not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they…

    Continue Reading: Think about website accessibility from the start
  • woman looking at the StudioPress themes page on a laptop on a small green desk

    What to look for in a pre-built WordPress theme

    December 16, 2019

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    Digital Marketing, User Experience, Web Design, WordPress

    Pre-built WordPress themes are a great option if you’re short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

    Continue Reading: What to look for in a pre-built WordPress theme
  • Hands of female designer working on laptop at the wooden table

    Website Misconception: Websites should never change (An introduction to the iterative process)

    May 7, 2020

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    Digital Marketing, User Experience, Web Design

    One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.

    Continue Reading: Website Misconception: Websites should never change (An introduction to the iterative process)
  • A pop up on the Dallas Morning News website

    Resist the temptation to use popups

    September 16, 2019

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    Content, Small Business, User Experience, Web Design

    Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don’t do it.

    Continue Reading: Resist the temptation to use popups

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