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      • Small BusinessIn today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
      • AccessibilityDid you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. It can be challenging work, especially if you have a complicated website. But it’s necessary and it is worth it. These posts will walk you through how to make sure your website is accessible for everyone.
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      • EcommerceEcommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
      • SEOSearch Engine Optimization is a vital part of every website. The majority of your traffic is going to come from search engines. So making sure that the search engines like your website enough to rank it highly for people to see. It is a challenging topic to learn. There are a lot of moving parts. But these posts can help you get started so that you can improve your SEO and start driving more traffic to your website.
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Category: SEO

  1. Home
  2. Digital Marketing
  3. SEO
  • Display of Local SEO in a Google Search for a local sandwich shop

    Why Local SEO matters and what you can do about it

    March 17, 2020

    •

    Digital Marketing, SEO, Web Design

    SEO can be very difficult for a small business. Just getting past the “big boys” to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

    Continue Reading: Why Local SEO matters and what you can do about it
  • Screenshot of the Google search homepage

    Making sure your online store is SEO ready

    September 15, 2020

    •

    Digital Marketing, Ecommerce, SEO, Website Planning

    SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.

    Continue Reading: Making sure your online store is SEO ready
  • Man sitting on the roof of his apartment building tapping on a silver laptop

    Should your small business be blogging?

    April 30, 2020

    •

    Content, SEO, Small Business

    It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

    Continue Reading: Should your small business be blogging?
  • Person looking at web marketing statistics and graphs on an iPad

    Website Misconception: People will find you automatically (an introduction to web marketing)

    May 28, 2020

    •

    Digital Marketing, SEO, Website Maintenance

    So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.

    Continue Reading: Website Misconception: People will find you automatically (an introduction to web marketing)
  • Man writing something down on notepad next to a laptop

    Quick ways to help boost your site’s SEO

    January 11, 2019

    •

    Content, SEO, Small Business

    Are you looking to increase your site’s SEO for the new year? There’s no magic bullet, but here are a few things that can help you get closer to your goal.

    Continue Reading: Quick ways to help boost your site’s SEO
  • Man writing something down on notepad next to a laptop

    A look at some of the top SEO WordPress plugins

    December 9, 2019

    •

    SEO, Small Business

    SEO is basically everything on the web these days. And if you’re using WordPress, there are a ton of plugins that can help you out with that. But which one should you go with? Here are a few of my suggestions.

    Continue Reading: A look at some of the top SEO WordPress plugins
  • Man writing something down on notepad next to a laptop

    Website Misconception: SEO is a one-time thing

    May 12, 2020

    •

    SEO, Small Business, Web Design

    If you have a website, you’ve probably heard about SEO. But maybe you think that it’s just a one-time thing that you take care and then it’s done. Think again.

    Continue Reading: Website Misconception: SEO is a one-time thing
  • Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone

    Getting started with Google Search Console

    January 8, 2020

    •

    Digital Marketing, SEO, Small Business

    Google Analytics will tell you a story about your website traffic, but not about its search stats. That’s where Google Search Console comes into play.

    Continue Reading: Getting started with Google Search Console
  • Screenshot of the dashboard for Google Search Console

    A look around your Google Search console account

    April 14, 2020

    •

    Digital Marketing, SEO

    Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here’s a look at the top things you can do with your Search Console account.

    Continue Reading: A look around your Google Search console account
  • Google Tag Manager dashboard on a laptop screen sitting on a black desk

    Getting started with Google Tag Manager

    January 13, 2020

    •

    Digital Marketing, SEO, Website Maintenance

    Google Analytics can give you a story about your website’s usefulness. But it doesn’t give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

    Continue Reading: Getting started with Google Tag Manager

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