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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

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Always stay up to date with WordPress Core

I'm always baffled when I run across a website that has a really old version of WordPress running. I know some people still aren't on version 5.0 because of Gutenberg, but you still should stay updated for security and the newest features.

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Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

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Why cheap web hosting isn’t going to help your online store

It can be very tempting to want to sign up for that cheap, $5 a month web hosting service. But you get what you pay for. And if you’re running an online store or a website where you receive the majority of you leads, you really should consider paying for premium hosting.

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Make sure to document your website

Do you know why you installed that plugin or how to set up your website from scratch? If not, it's time to start documenting your website today. It will help save you and any developer you hire time and headaches.

three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

Why it’s sometimes better to take a simple website over a complex one

So you want a complex website design for your small business. But you don't currently have a site and there's an offer for a simpler site with a much quicker build time. It's tough, but you should go with the simpler option.

Woman looking at iMac screen about page speed for her site

Keeping your website speed quick without paying too much

Time is money. And if your website is taking a long time to load for viewers, that's money you could be losing out on. So here are some ways to keep your site fast without paying tons of money.

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Understanding project scope and scope creep and how to avoid problems

Scope creep can be a very dangerous thing for a website project. It can sometimes bring the project to a screeching halt as features get added outside the project scope. So let's avoid it.

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Understanding the difference between WordPress.org and .com

So you want to create a website with WordPress. But you see both a .org and a .com domain. Which one are you supposed to use? So glad you asked.

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How to manage a WordPress website

It might seem easy right now to manage your WordPress website. But with threats and all of the updates, it can get pretty overwhelming. But here are some simple things you can do to properly manage your WordPress website.