In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.

But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.

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Determining if your small business need a new website

It can be challenging to figure out if your small business needs a new website. And it's no small decision. So here are some questions to help you out.

three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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How to blog correctly for your small business

Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let's talk about one part: blogging correctly.

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Why a website costs what it does (and why it’s worth it)

When you get a quote for the price of a new website from a developer, it can be a bit jarring. But here's what you're really paying for with that new website.

Latest Posts

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Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

A person sketching on a notebook and looking at a tablet device

Website misconception: Design is better than user experience

Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

Man writing something down on notepad next to a laptop

Website Misconception: SEO is a one-time thing

If you have a website, you've probably heard about SEO. But maybe you think that it's just a one-time thing that you take care and then it's done. Think again.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Man sitting on the roof of his apartment building tapping on a silver laptop

Should your small business be blogging?

It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

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Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.

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Six WordPress plugins to use on every website

There are a lot of WordPress plugins out there for you to use. And it can be challenging to find ones that you know are going to work. So here are six (or seven) plugins I use on every website I build.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.