In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.
But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
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Small Business
Determining if your small business need a new website
It can be challenging to figure out if your small business needs a new website. And it's no small decision. So here are some questions to help you out.
Read This Post About Determining if your small business need a new websiteEcommerce
Deciding if an online store is good for your business
An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.
Read This Post About Deciding if an online store is good for your businessDigital Marketing
Five things to do on your Google Analytics account
Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.
Read This Post About Five things to do on your Google Analytics accountContent
How to blog correctly for your small business
Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let's talk about one part: blogging correctly.
Read This Post About How to blog correctly for your small businessSmall Business
Why a website costs what it does (and why it’s worth it)
When you get a quote for the price of a new website from a developer, it can be a bit jarring. But here's what you're really paying for with that new website.
Read This Post About Why a website costs what it does (and why it’s worth it)Latest Posts
Digital Marketing
Website Misconception: People will find you automatically (an introduction to web marketing)
So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.
Read This Post About Website Misconception: People will find you automatically (an introduction to web marketing)Accessibility
Website misconception: Design is better than user experience
Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.
Read This Post About Website misconception: Design is better than user experienceSEO
Website Misconception: SEO is a one-time thing
If you have a website, you've probably heard about SEO. But maybe you think that it's just a one-time thing that you take care and then it's done. Think again.
Read This Post About Website Misconception: SEO is a one-time thingDigital Marketing
Website Misconception: Websites should never change (An introduction to the iterative process)
One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.
Read This Post About Website Misconception: Websites should never change (An introduction to the iterative process)Content
Should your small business be blogging?
It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.
Read This Post About Should your small business be blogging?Digital Marketing
Four tags you should create in Google Tag Manager
Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.
Read This Post About Four tags you should create in Google Tag ManagerDigital Marketing
Hooking up your ecommerce store to Google Analytics
Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.
Read This Post About Hooking up your ecommerce store to Google AnalyticsDigital Marketing
A look around your Google Search console account
Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.
Read This Post About A look around your Google Search console accountWordPress
Six WordPress plugins to use on every website
There are a lot of WordPress plugins out there for you to use. And it can be challenging to find ones that you know are going to work. So here are six (or seven) plugins I use on every website I build.
Read This Post About Six WordPress plugins to use on every websiteDigital Marketing
Five things to do on your Google Analytics account
Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.
Read This Post About Five things to do on your Google Analytics accountDigital Marketing
Why Local SEO matters and what you can do about it
SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.
Read This Post About Why Local SEO matters and what you can do about it