In today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base.
But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
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Small Business
Determining if your small business need a new website
It can be challenging to figure out if your small business needs a new website. And it's no small decision. So here are some questions to help you out.
Read This Post About Determining if your small business need a new websiteEcommerce
Deciding if an online store is good for your business
An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.
Read This Post About Deciding if an online store is good for your businessDigital Marketing
Five things to do on your Google Analytics account
Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.
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How to blog correctly for your small business
Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let's talk about one part: blogging correctly.
Read This Post About How to blog correctly for your small businessSmall Business
Why a website costs what it does (and why it’s worth it)
When you get a quote for the price of a new website from a developer, it can be a bit jarring. But here's what you're really paying for with that new website.
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WordPress
What to Expect with WordPress 5.6
We're nearing the end of 2020 and that means it's time for the last major WordPress release of the year. WordPress 5.6 is slated to be released on Dec. 8 with updates to the block editor, PHP 8 support, a new default theme and more.
Read This Post About What to Expect with WordPress 5.6Digital Marketing
Elements of Digital Marketing
Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.
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What is the goal of your website?
When you're creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.
Read This Post About What is the goal of your website?Digital Marketing
What is Digital Marketing?
Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?
Read This Post About What is Digital Marketing?Digital Marketing
What are website funnels and why should you use them
You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.
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A look at Easy Digital Downloads
Are you trying to sell digital products for your online store? Then you might want to look at Easy Digital Downloads. Let's take a look at what it is and how it might be able to help your business.
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A look at WooCommerce
If you've got a WordPress website and want to turn it into an online store, WooCommerce is probably the first plugin you're going to come across. So let's take a look at what it is and why or why not you might want to use it for your website.
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Making sure your online store is SEO ready
SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.
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Making sure your ecommerce website is accessible
If your online store isn't accessible (or if you don't know if it is), you're doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.
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What you need for a successful ecommerce website
So you want to create an online store. And that's great! But first there are a few things you need to know about beforehand so that you can create the perfect ecommerce website.
Read This Post About What you need for a successful ecommerce websiteSmall Business
The best themes from the WordPress theme directory
One of the best parts of WordPress is the official theme directory full of free themes. But there are currently over 7,000 themes in the directory. So to help you get started finding the right one, here are four of my favorite themes in the directory.
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