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Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

woman typing on a laptop inside a coffee shop

Show don’t tell with your content

People like to see what you do. But it can be challenging to get that across in simple text-based stories. So to accomplish that, focus on showing prospective customers what you do and not just telling them.

Laptop open showing the Gutenberg editor in WordPress

How to stay on-brand with Gutenberg

One of the best parts of Gutenberg is the power it gives small business over their website. But you need to make sure you still stay on brand.