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Start On Your Website

Category: Content

  1. Home
  2. Content
  • A notebook and pen sitting on a desk next to a laptop and a cup of tea

    How to create content for your new website

    February 21, 2023

    •

    Content

    Content is the most important part of any website. Not the design, not the flashy animations, not the cool colors. So let’s go through how you can create content for your new website.

    Continue Reading: How to create content for your new website
  • woman typing on a laptop inside a coffee shop

    Show don’t tell with your content

    September 27, 2019

    •

    Content, Small Business

    People like to see what you do. But it can be challenging to get that across in simple text-based stories. So to accomplish that, focus on showing prospective customers what you do and not just telling them.

    Continue Reading: Show don’t tell with your content
  • person writing in a notebook that's also holding a smartphone

    How to write a case study

    December 11, 2019

    •

    Content, Digital Marketing

    Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you’ve never done it before. So, here are some tips for how to write your case studies.

    Continue Reading: How to write a case study
  • A screenshot of the portfolio page on this website

    A case for writing case studies

    July 2, 2018

    •

    Content, Small Business

    You can talk about your business is, what you do and how much it costs. But case studies are an extremely effective way to show prospective customers what you exactly do and what others think about what you do.

    Continue Reading: A case for writing case studies
  • An open image in Photoshop on a laptop on a small wooden table in a cafe

    Compressing images for your website

    January 10, 2020

    •

    Content, Small Business

    Have you ever tried to load a page with large images? It’s frustrating. Make sure your site’s images are compressed to keep you pages loading quickly.

    Continue Reading: Compressing images for your website
  • Why small businesses should be blogging

    May 30, 2018

    •

    Content, Small Business

    Every business, small or large, should have a website. But does every business need to be blogging? The answer is kind of fuzzy, but I’m going to have to say: yes.

    Continue Reading: Why small businesses should be blogging
  • black and white handicap sign on a concrete wall

    How to make sure your content is accessible

    February 4, 2019

    •

    Accessibility, Content, Small Business

    You want to make your site accessible but have to wait for a developer to do it. What’s something you can do right now? Make sure the content of your posts and pages are accessible.

    Continue Reading: How to make sure your content is accessible
  • man typing on a laptop to blog

    How to blog correctly for your small business

    February 11, 2019

    •

    Content, Small Business

    Content marketing offers a great way to advertise your small business. But there are a lot of moving parts. So let’s talk about one part: blogging correctly.

    Continue Reading: How to blog correctly for your small business
  • Man sitting on the roof of his apartment building tapping on a silver laptop

    Should your small business be blogging?

    April 30, 2020

    •

    Content, SEO, Small Business

    It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

    Continue Reading: Should your small business be blogging?
  • Man writing something down on notepad next to a laptop

    Quick ways to help boost your site’s SEO

    January 11, 2019

    •

    Content, SEO, Small Business

    Are you looking to increase your site’s SEO for the new year? There’s no magic bullet, but here are a few things that can help you get closer to your goal.

    Continue Reading: Quick ways to help boost your site’s SEO
  • A pop up on the Dallas Morning News website

    Resist the temptation to use popups

    September 16, 2019

    •

    Content, Small Business, User Experience, Web Design

    Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don’t do it.

    Continue Reading: Resist the temptation to use popups
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