Website design is a pretty tricky piece of the puzzle. It’s balancing user experience with an intriguing look that captivates the user and draws them to learn more about your business and how you can help them.

But it doesn’t just stop with the initial design. It also goes into how you craft your individual pages, especially as more and more tools allow you, the website owner, to play with the design by yourself.

These posts will walk you through the elements of design and the do’s and don’ts of design so that you can make sure your posts and pages are well-crafted and still maintain the user experience.

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What to look for in a design for a new website

So you've got the design for your new website back for you to approve. But how do you know if it's the right design for you. Here are the biggest things to look for.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

accessibility entrance at a business

Think about website accessibility from the start

Website accessibility is a requirement on today's internet. It doesn't matter if it's expensive or if you're not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they use.

A person sketching on a notebook and looking at a tablet device

Website misconception: Design is better than user experience

Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Latest Posts

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The best themes from the WordPress theme directory

One of the best parts of WordPress is the official theme directory full of free themes. But there are currently over 7,000 themes in the directory. So to help you get started finding the right one, here are four of my favorite themes in the directory.

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How to start a website on a budget

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.

Person frustrated with a WordPress website

Why you should avoid free website builders

A lot of people are looking for free website builders. But if you're serious about a new site and growing your business online, you really should try to avoid them.

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Six accessibility fixes you can make to your website today

Every website should be accessible to everyone. Yes, even yours. But it can be a tricky thing to get started. So here are some fixes you can check on your website.

Screenshot of the Google PageSpeed Insights homepage

What is Google PageSpeed Insights and why does it matter?

Your page loading time is extremely important in today's web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.

A person sketching on a notebook and looking at a tablet device

Website misconception: Design is better than user experience

Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

Man writing something down on notepad next to a laptop

Website Misconception: SEO is a one-time thing

If you have a website, you've probably heard about SEO. But maybe you think that it's just a one-time thing that you take care and then it's done. Think again.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

man working on an image in photoshop on an iMac computer

Tools to test website accessibility

It's always great to make sure your website is accessible for all users. But how can you see if your website is accessible? Here are some tools that can help you get started.