Website design is a pretty tricky piece of the puzzle. It’s balancing user experience with an intriguing look that captivates the user and draws them to learn more about your business and how you can help them.

But it doesn’t just stop with the initial design. It also goes into how you craft your individual pages, especially as more and more tools allow you, the website owner, to play with the design by yourself.

These posts will walk you through the elements of design and the do’s and don’ts of design so that you can make sure your posts and pages are well-crafted and still maintain the user experience.

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Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

Digital Marketing, Small Business, Web Design, Web Development

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

accessibility entrance at a business

Think about website accessibility from the start

Accessibility, User Experience, Web Design, Website Planning

Website accessibility is a requirement on today's internet. It doesn't matter if it's expensive or if you're not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they use.

Latest Posts

Screenshot of the new homepage for jacobmartella.com

A Website Update for 2021

Web Design

It's a new year. And it's a new start for this website. I discuss the redesign and also the refresh in content strategy to help you with your website and digital marketing efforts.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

Digital Marketing, Small Business, Web Design, Web Development

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

Threads WooCommerce theme homepage on a laptop sitting on a guitar amp

Best WooCommerce themes for ecommerce websites

Ecommerce, Small Business, Web Design, Website Planning

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.

man working on an image in photoshop on an iMac computer

Tools to test website accessibility

Accessibility, Web Design

It's always great to make sure your website is accessible for all users. But how can you see if your website is accessible? Here are some tools that can help you get started.

Blank white photos, iPhone and notebook on a wood table

How to start a website on a budget

Digital Marketing, Ecommerce, Small Business, Web Design, Web Development, Website Planning

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.

WordPress theme directory page on a laptop screen

The best themes from the WordPress theme directory

Small Business, Web Design, Website Planning, WordPress

One of the best parts of WordPress is the official theme directory full of free themes. But there are currently over 7,000 themes in the directory. So to help you get started finding the right one, here are four of my favorite themes in the directory.

screenshot of the outreach pro theme homepage on a laptop sitting on a wooden table

My favorite StudioPress themes

Small Business, Web Design, WordPress

So you want to use a prebuilt WordPress theme for your website. Great! Now where do you start? Well, here are some options I recommend from StudioPress.

Person frustrated with a WordPress website

Why you should avoid free website builders

Digital Marketing, Small Business, Web Design, Web Development, Website Planning

A lot of people are looking for free website builders. But if you're serious about a new site and growing your business online, you really should try to avoid them.