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      • Small BusinessIn today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
      • AccessibilityDid you know that roughly 54 million people in the United States have some sort of disability? And that those disabilities could cause them to use the internet in a different way than you do? Web accessibility is the process of making sure your website is able to be accessed by everyone no matter whether they use a mouse, keyboard, screen reader or some other technology to browse the web. It can be challenging work, especially if you have a complicated website. But it’s necessary and it is worth it. These posts will walk you through how to make sure your website is accessible for everyone.
      • Digital MarketingIn a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more. There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
      • EcommerceEcommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
      • SEOSearch Engine Optimization is a vital part of every website. The majority of your traffic is going to come from search engines. So making sure that the search engines like your website enough to rank it highly for people to see. It is a challenging topic to learn. There are a lot of moving parts. But these posts can help you get started so that you can improve your SEO and start driving more traffic to your website.
      • Website CareCreating a website is hard work. Keeping it running and helping your website is a different story. There’s making sure the different components stay updated. Then you need to make sure that the website stays up and running and secured. And then there’s using analytics to check and make changes to the website. Taking care of your website is hard work, but it makes for a more effective website. And an effective website results in better business for you. So these posts will help you learn about how to really take care of your website.
      • Website Planning“Failing to plan is planning to fail,” or so the saying goes. If you’re looking to create a new website for your business, you first need to plan it out so that you know what you’re doing. These posts will walk you through the planning process for a new website. That way you can be confident every step of the way and end up with a great website.
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Playlist: Taking Care of a Website

  1. Home
  • Screenshot of the Google PageSpeed Insights homepage

    What is Google PageSpeed Insights and why does it matter?

    July 14, 2020

    •

    Digital Marketing, User Experience, Web Design, Website Maintenance

    Your page loading time is extremely important in today’s web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.

    Continue Reading: What is Google PageSpeed Insights and why does it matter?
  • Person looking at web marketing statistics and graphs on an iPad

    Website Misconception: People will find you automatically (an introduction to web marketing)

    May 28, 2020

    •

    Digital Marketing, SEO, Website Maintenance

    So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.

    Continue Reading: Website Misconception: People will find you automatically (an introduction to web marketing)
  • businessman looking at laptop and taking notes in a notebook

    Make sure to document your website

    August 19, 2019

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    Small Business, Website Maintenance

    Do you know why you installed that plugin or how to set up your website from scratch? If not, it’s time to start documenting your website today. It will help save you and any developer you hire time and headaches.

    Continue Reading: Make sure to document your website
  • Woman looking at iMac screen about page speed for her site

    Keeping your website speed quick without paying too much

    July 11, 2019

    •

    Small Business, Website Maintenance

    Time is money. And if your website is taking a long time to load for viewers, that’s money you could be losing out on. So here are some ways to keep your site fast without paying tons of money.

    Continue Reading: Keeping your website speed quick without paying too much
  • Checklist about updating your website

    Developing a plan to updating your WordPress website

    July 8, 2019

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    Small Business, Website Maintenance

    Updating components of your website is incredibly important. But it can be risky with an update potentially taking down your site. Here’s a start for developing a plan to update the site.

    Continue Reading: Developing a plan to updating your WordPress website
  • Person frustrated with a WordPress website

    How to manage a WordPress website

    May 1, 2019

    •

    Small Business, Website Maintenance, WordPress

    It might seem easy right now to manage your WordPress website. But with threats and all of the updates, it can get pretty overwhelming. But here are some simple things you can do to properly manage your WordPress website.

    Continue Reading: How to manage a WordPress website
  • A room full of computer servers

    Best website hosting for WordPress in 2022

    January 9, 2019

    •

    Small Business, Web Hosting, WordPress

    A web host is one of the most important choices you’ll make when setting up a website, especially if you sell products online. So here are some recommendations for the best hosting.

    Continue Reading: Best website hosting for WordPress in 2022
  • Man with newspaper in his hand and his friend next to him

    The importance of staying up-to-date with web, tech news

    October 8, 2018

    •

    Small Business, Website Maintenance

    As a business owner, you don’t have a lot of time. So you might not stay up-to-date with the latest web and tech news. But if your business has a website, you should at least keep an eye on it.

    Continue Reading: The importance of staying up-to-date with web, tech news

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