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Tag: digital marketing

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  • Hands of female designer working on laptop at the wooden table

    What is a website actually?

    April 13, 2021

    •

    Digital Marketing, Small Business, Website Planning

    On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.

    Continue Reading: What is a website actually?
  • Elements of Digital Marketing

    Elements of Digital Marketing

    October 15, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a pretty big topic, and there are a lot of elements to it. There’s the obvious website and social media components, but do you know about content marketing or email marketing? Let’s discuss the different elements to help you get a head start.

    Continue Reading: Elements of Digital Marketing
  • three hands holding pens over top a clipboard with bar graphs on them

    What is Digital Marketing?

    October 8, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

    Continue Reading: What is Digital Marketing?
  • Screenshot of the Google search homepage

    Making sure your online store is SEO ready

    September 15, 2020

    •

    Digital Marketing, Ecommerce, SEO, Website Planning

    SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.

    Continue Reading: Making sure your online store is SEO ready
  • Screenshot of the Ecommerce section of Google Analytics

    Hooking up your ecommerce store to Google Analytics

    April 23, 2020

    •

    Digital Marketing, Ecommerce

    Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here’s how you can do it and why you should set it up today.

    Continue Reading: Hooking up your ecommerce store to Google Analytics
  • person writing in a notebook that's also holding a smartphone

    How to write a case study

    December 11, 2019

    •

    Content, Digital Marketing

    Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you’ve never done it before. So, here are some tips for how to write your case studies.

    Continue Reading: How to write a case study
  • Person looking at web marketing statistics and graphs on an iPad

    Website Misconception: People will find you automatically (an introduction to web marketing)

    May 28, 2020

    •

    Digital Marketing, SEO, Website Maintenance

    So you’ve just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won’t just automatically find your website. You have to work for it.

    Continue Reading: Website Misconception: People will find you automatically (an introduction to web marketing)
  • Screenshot of the Google Analytics behavior home screen

    Five things to do on your Google Analytics account

    March 24, 2020

    •

    Digital Marketing

    Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

    Continue Reading: Five things to do on your Google Analytics account
  • Hands of female designer working on laptop at the wooden table

    Website Misconception: Websites should never change (An introduction to the iterative process)

    May 7, 2020

    •

    Digital Marketing, User Experience, Web Design

    One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.

    Continue Reading: Website Misconception: Websites should never change (An introduction to the iterative process)
  • laptop sitting on a wood table with a sign up for Pinterest

    Understanding where a website fits in digital marketing

    August 30, 2019

    •

    Digital Marketing, Small Business

    Whether you realize it or not, your business’ website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

    Continue Reading: Understanding where a website fits in digital marketing
  • Call to action on Jacob Martella homepage

    What are calls to action and why are they important?

    September 9, 2019

    •

    Small Business, Web Design

    You’ve probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

    Continue Reading: What are calls to action and why are they important?

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