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Author: Jacob Martella

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  • The .com top-level domain spelled out on red keys on a keyboard surrounded by white keys

    The guide to buying the perfect domain name

    January 7, 2021

    •

    Small Business, Website Planning

    Domain names are one of the most important parts of creating a website. Here’s how to pick the perfect name for your new website.

    Continue Reading: The guide to buying the perfect domain name
  • person's hand typing on a silver laptop on a wooden desk covered with notes and planning materials

    How to create a new website

    January 5, 2021

    •

    Small Business, Website Planning

    Creating a new website for your business can be a pretty daunting task. There are a lot of steps that you have to take in order to make sure that you do it correctly. Let’s walk through all of the steps you’ll need to take to accomplish this.

    Continue Reading: How to create a new website
  • Screenshot of the new homepage for jacobmartella.com

    A Website Update for 2021

    January 1, 2021

    •

    Web Design

    It’s a new year. And it’s a new start for this website. I discuss the redesign and also the refresh in content strategy to help you with your website and digital marketing efforts.

    Continue Reading: A Website Update for 2021
  • Screenshot of the WordPress 5.6 about page

    What to Expect with WordPress 5.6

    November 24, 2020

    •

    WordPress

    We’re nearing the end of 2020 and that means it’s time for the last major WordPress release of the year. WordPress 5.6 is slated to be released on Dec. 8 with updates to the block editor, PHP 8 support, a new default theme and more.

    Continue Reading: What to Expect with WordPress 5.6
  • Elements of Digital Marketing

    Elements of Digital Marketing

    October 15, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a pretty big topic, and there are a lot of elements to it. There’s the obvious website and social media components, but do you know about content marketing or email marketing? Let’s discuss the different elements to help you get a head start.

    Continue Reading: Elements of Digital Marketing
  • Woman looking at yellow sticky notes on a glass wall

    What is the goal of your website?

    October 13, 2020

    •

    Digital Marketing, Small Business, Website Planning

    When you’re creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.

    Continue Reading: What is the goal of your website?
  • three hands holding pens over top a clipboard with bar graphs on them

    What is Digital Marketing?

    October 8, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

    Continue Reading: What is Digital Marketing?
  • A person looking at a pie graph and bar chart on an iMac on a desk

    What are website funnels and why should you use them

    September 24, 2020

    •

    Digital Marketing, Ecommerce, Small Business, User Experience, Website Maintenance

    You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

    Continue Reading: What are website funnels and why should you use them
  • Screenshot of the Easy Digital Downloads homepage on a silver laptop

    A look at Easy Digital Downloads

    September 22, 2020

    •

    Ecommerce, Small Business, Website Planning, WordPress

    Are you trying to sell digital products for your online store? Then you might want to look at Easy Digital Downloads. Let’s take a look at what it is and how it might be able to help your business.

    Continue Reading: A look at Easy Digital Downloads
  • Screenshot of the WooCommerce homepage on a macbook pro sitting on a wooden table in front of a grey wall

    A look at WooCommerce

    September 17, 2020

    •

    Ecommerce, Website Planning, WordPress

    If you’ve got a WordPress website and want to turn it into an online store, WooCommerce is probably the first plugin you’re going to come across. So let’s take a look at what it is and why or why not you might want to use it for your website.

    Continue Reading: A look at WooCommerce
  • Screenshot of the Google search homepage

    Making sure your online store is SEO ready

    September 15, 2020

    •

    Digital Marketing, Ecommerce, SEO, Website Planning

    SEO is an incredibly important thing for any website. And it’s doubly important for an online store. So let’s take a look at how you can make sure your ecommerce website is optimized for search results.

    Continue Reading: Making sure your online store is SEO ready
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