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Author: Jacob Martella

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  • A person sketching on a notebook and looking at a tablet device

    Website misconception: Design is better than user experience

    May 22, 2020

    •

    Accessibility, Small Business, User Experience, Web Design

    Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

    Continue Reading: Website misconception: Design is better than user experience
  • Man writing something down on notepad next to a laptop

    Website Misconception: SEO is a one-time thing

    May 12, 2020

    •

    SEO, Small Business, Web Design

    If you have a website, you’ve probably heard about SEO. But maybe you think that it’s just a one-time thing that you take care and then it’s done. Think again.

    Continue Reading: Website Misconception: SEO is a one-time thing
  • Hands of female designer working on laptop at the wooden table

    Website Misconception: Websites should never change (An introduction to the iterative process)

    May 7, 2020

    •

    Digital Marketing, User Experience, Web Design

    One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.

    Continue Reading: Website Misconception: Websites should never change (An introduction to the iterative process)
  • Man sitting on the roof of his apartment building tapping on a silver laptop

    Should your small business be blogging?

    April 30, 2020

    •

    Content, SEO, Small Business

    It can be very tempting to start blogging for your small business these days. After all, everyone has one now, right? Well, in fact it actually might not be right for your business.

    Continue Reading: Should your small business be blogging?
  • Google Tag Manager dashboard on a laptop screen sitting on a black desk

    Four tags you should create in Google Tag Manager

    April 28, 2020

    •

    Digital Marketing

    Google Tag Manager is a great tool for website analytics. But it can be confusing when you’re first learning how to use it. So here are four tags you can create to get you started.

    Continue Reading: Four tags you should create in Google Tag Manager
  • Screenshot of the Ecommerce section of Google Analytics

    Hooking up your ecommerce store to Google Analytics

    April 23, 2020

    •

    Digital Marketing, Ecommerce

    Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here’s how you can do it and why you should set it up today.

    Continue Reading: Hooking up your ecommerce store to Google Analytics
  • Screenshot of the dashboard for Google Search Console

    A look around your Google Search console account

    April 14, 2020

    •

    Digital Marketing, SEO

    Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here’s a look at the top things you can do with your Search Console account.

    Continue Reading: A look around your Google Search console account
  • Screenshot of the WordPress plugins homepage

    Six WordPress plugins to use on every website

    March 31, 2020

    •

    WordPress

    There are a lot of WordPress plugins out there for you to use. And it can be challenging to find ones that you know are going to work. So here are six (or seven) plugins I use on every website I build.

    Continue Reading: Six WordPress plugins to use on every website
  • Screenshot of the Google Analytics behavior home screen

    Five things to do on your Google Analytics account

    March 24, 2020

    •

    Digital Marketing

    Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

    Continue Reading: Five things to do on your Google Analytics account
  • Display of Local SEO in a Google Search for a local sandwich shop

    Why Local SEO matters and what you can do about it

    March 17, 2020

    •

    Digital Marketing, SEO, Web Design

    SEO can be very difficult for a small business. Just getting past the “big boys” to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

    Continue Reading: Why Local SEO matters and what you can do about it
  • Screenshot of the WordPress homepage

    What to expect with WordPress 5.4

    March 13, 2020

    •

    WordPress

    WordPress 5.4 is slated to be released on March 31. This first big update of the year features a couple of new blocks, changes to the block editor and more. Let’s take a look at what you can expect.

    Continue Reading: What to expect with WordPress 5.4
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