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Category: Digital Marketing

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  2. Digital Marketing
  • an iMac sitting in a blue room showing thee create a Google Business Profile screen

    How to Create a Google Business Profile for Your Small Business

    June 25, 2024

    •

    SEO

    Local SEO is crucial for any small business out there. And the best way to get started on your Local SEO is to create a Google Business Profile. Here’s how you can get started right now.

    Continue Reading: How to Create a Google Business Profile for Your Small Business
  • an iMac sitting on a desk showing the Google Business Profile homepage

    What is Google Business Profile?

    June 18, 2024

    •

    SEO

    Have you ever looked up your business on Google? Have you ever wondered how your business got the little blurb on the right side of the results? It’s the power of Google Business Profile. Let

    Continue Reading: What is Google Business Profile?
  • two people working on four laptops that are sitting on a large wooden desk and are surrounded by notebooks

    Why a website should be at the center of creating your new business

    August 23, 2022

    •

    Digital Marketing, Small Business

    There are a lot of things that go on when you’re creating a new business. But one thing that can get overlooked is a website. How are people going to find your new business? You need to make sure that a website is at the center of your business plan from the start.

    Continue Reading: Why a website should be at the center of creating your new business
  • Screenshot of the Google My Business landing page

    Why your business needs to have a Google Business Profile account

    January 20, 2020

    •

    Digital Marketing

    Have you ever searched for your business and come across a blurb on the right side of the search results. That’s from the help of Google Business Profile, and it’s a tool that can greatly help your local SEO.

    Continue Reading: Why your business needs to have a Google Business Profile account
  • Display of Local SEO in a Google Search for a local sandwich shop

    Why Local SEO matters and what you can do about it

    March 17, 2020

    •

    Digital Marketing, SEO, Web Design

    SEO can be very difficult for a small business. Just getting past the “big boys” to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

    Continue Reading: Why Local SEO matters and what you can do about it
  • Hands of female designer working on laptop at the wooden table

    What is a website actually?

    April 13, 2021

    •

    Digital Marketing, Small Business, Website Planning

    On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.

    Continue Reading: What is a website actually?
  • Landing page for the small business website planning guide on JacobMartella.com

    The anatomy of a landing page

    September 20, 2019

    •

    Digital Marketing, Small Business, Web Design

    If you’re selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

    Continue Reading: The anatomy of a landing page
  • Elements of Digital Marketing

    Elements of Digital Marketing

    October 15, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a pretty big topic, and there are a lot of elements to it. There’s the obvious website and social media components, but do you know about content marketing or email marketing? Let’s discuss the different elements to help you get a head start.

    Continue Reading: Elements of Digital Marketing
  • Woman looking at yellow sticky notes on a glass wall

    What is the goal of your website?

    October 13, 2020

    •

    Digital Marketing, Small Business, Website Planning

    When you’re creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.

    Continue Reading: What is the goal of your website?
  • A person looking at a pie graph and bar chart on an iMac on a desk

    What are website funnels and why should you use them

    September 24, 2020

    •

    Digital Marketing, Ecommerce, Small Business, User Experience, Website Maintenance

    You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

    Continue Reading: What are website funnels and why should you use them
  • three hands holding pens over top a clipboard with bar graphs on them

    What is Digital Marketing?

    October 8, 2020

    •

    Digital Marketing, Small Business, Website Planning

    Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

    Continue Reading: What is Digital Marketing?
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