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      • Small BusinessIn today’s day and age, every small business needs to be online. It not only allows people to buy products and services from you without going into your physical storefront, it also helps you get found online and grow your customer base. But, like anything, your website needs to be built and run correctly. It can be a lot, no doubt. These posts will help you learn what you need to know so that you can create your new website with confidence, and keep it running so it helps your business.
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      • Digital MarketingIn a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more. There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
      • EcommerceEcommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing. But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there). These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.
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Category: Digital Marketing

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  2. Digital Marketing
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  • Google Tag Manager dashboard on a laptop screen sitting on a black desk

    Four tags you should create in Google Tag Manager

    April 28, 2020

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    Digital Marketing

    Google Tag Manager is a great tool for website analytics. But it can be confusing when you’re first learning how to use it. So here are four tags you can create to get you started.

    Continue Reading: Four tags you should create in Google Tag Manager
  • Google Tag Manager dashboard on a laptop screen sitting on a black desk

    Getting started with Google Tag Manager

    January 13, 2020

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    Digital Marketing, SEO, Website Maintenance

    Google Analytics can give you a story about your website’s usefulness. But it doesn’t give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

    Continue Reading: Getting started with Google Tag Manager
  • Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

    Getting started with Google Analytics

    January 6, 2020

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    Digital Marketing

    You’ve probably heard about Google Analytics. But maybe you haven’t had the time to look into it. Well, now’s as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.

    Continue Reading: Getting started with Google Analytics
  • Screenshot of the Google Analytics behavior home screen

    Five things to do on your Google Analytics account

    March 24, 2020

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    Digital Marketing

    Google Analytics provides a treasure trove of information about your website’s usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

    Continue Reading: Five things to do on your Google Analytics account
  • woman looking at the StudioPress themes page on a laptop on a small green desk

    What to look for in a pre-built WordPress theme

    December 16, 2019

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    Digital Marketing, User Experience, Web Design, WordPress

    Pre-built WordPress themes are a great option if you’re short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

    Continue Reading: What to look for in a pre-built WordPress theme
  • Hands of female designer working on laptop at the wooden table

    Website Misconception: Websites should never change (An introduction to the iterative process)

    May 7, 2020

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    Digital Marketing, User Experience, Web Design

    One of the most common misconceptions about websites is that they aren’t supposed to change. That you can set it and forget it. Well, that’s not exactly true.

    Continue Reading: Website Misconception: Websites should never change (An introduction to the iterative process)
  • Google Site Kit plugin on an iMac screen

    A look at the Google Site Kit plugin

    December 23, 2019

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    Digital Marketing, WordPress

    Last month Google released the Google Site Kit plugin. It’s definitely an interesting plugin. So what does it do and what can it offer your website?

    Continue Reading: A look at the Google Site Kit plugin
  • laptop sitting on a wood table with a sign up for Pinterest

    Understanding where a website fits in digital marketing

    August 30, 2019

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    Digital Marketing, Small Business

    Whether you realize it or not, your business’ website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

    Continue Reading: Understanding where a website fits in digital marketing
  • Woman standing in front of a notepad on a an easel in a business meeting

    Why you need to be defining goals for your business website

    September 23, 2019

    •

    Digital Marketing, Small Business, Website Planning

    You probably have goals for your business. But do you have any for your business’ website? If not, you’re missing out on data that could help you improve your website and ultimately your business.

    Continue Reading: Why you need to be defining goals for your business website
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