In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.

There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.

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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

Person looking at web marketing statistics and graphs on an iPad

Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

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Person looking at web marketing statistics and graphs on an iPad

Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

Screenshot of the Google My Business landing page

Why your business needs to be on Google My Business

Have you ever searched for your business and come across a blurb on the right side of the search results. That's from the help of Google My Business, and it's a tool that can greatly help your local SEO.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Getting started with Google Tag Manager

Google Analytics can give you a story about your website's usefulness. But it doesn't give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone

Getting started with Google Search Console

Google Analytics will tell you a story about your website traffic, but not about its search stats. That's where Google Search Console comes into play.

Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Getting started with Google Analytics

You've probably heard about Google Analytics. But maybe you haven't had the time to look into it. Well, now's as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.