Five things to do on your Google Analytics account
Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.
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Why Local SEO matters and what you can do about it
SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.
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Why your business needs to be on Google My Business
Have you ever searched for your business and come across a blurb on the right side of the search results. That's from the help of Google My Business, and it's a tool that can greatly help your local SEO.
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Getting started with Google Tag Manager
Google Analytics can give you a story about your website's usefulness. But it doesn't give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.
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Getting started with Google Search Console
Google Analytics will tell you a story about your website traffic, but not about its search stats. That's where Google Search Console comes into play.
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Getting started with Google Analytics
You've probably heard about Google Analytics. But maybe you haven't had the time to look into it. Well, now's as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.
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A look at the Google Site Kit plugin
Last month Google released the Google Site Kit plugin. It's definitely an interesting plugin. So what does it do and what can it offer your website?
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What to look for in a pre-built WordPress theme
Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.
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How to write a case study
Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.
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Why you need to be defining goals for your business website
You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.
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The anatomy of a landing page
If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?
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