In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.
There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
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Hooking up your ecommerce store to Google Analytics
Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.
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Website Misconception: People will find you automatically (an introduction to web marketing)
So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.
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Four tags you should create in Google Tag Manager
Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.
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Five things to do on your Google Analytics account
Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.
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Understanding where a website fits in digital marketing
Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.
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Why Local SEO matters and what you can do about it
SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.
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What is a website actually?
On the surface, a website might seem like a basic thing. After all, you just need web hosting, a domain and an HTML file to have a website. But in reality, a website that helps your business is a lot more complex than that.
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The anatomy of a landing page
If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?
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Elements of Digital Marketing
Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.
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What is the goal of your website?
When you're creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.
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What are website funnels and why should you use them
You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.
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What is Digital Marketing?
Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?
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Making sure your online store is SEO ready
SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.
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How to start a website on a budget
Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.
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Why you should avoid free website builders
A lot of people are looking for free website builders. But if you're serious about a new site and growing your business online, you really should try to avoid them.
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Hooking up your ecommerce store to Google Analytics
Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.
Read This Post About Hooking up your ecommerce store to Google Analytics