In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.

There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.

Top Picks

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Digital Marketing, Ecommerce

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

laptop sitting on a wood table with a sign up for Pinterest

Understanding where a website fits in digital marketing

Digital Marketing, Small Business

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

Latest Posts

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

Digital Marketing, Small Business, Web Design, Web Development

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

Elements of Digital Marketing

Elements of Digital Marketing

Digital Marketing, Small Business, Website Planning

Digital marketing is a pretty big topic, and there are a lot of elements to it. There's the obvious website and social media components, but do you know about content marketing or email marketing? Let's discuss the different elements to help you get a head start.

Woman looking at yellow sticky notes on a glass wall

What is the goal of your website?

Digital Marketing, Small Business, Website Planning

When you're creating a website for your business, you need to know one major thing: what is the goal of the website? What do you need it to do to help your business? That can help you make the right decisions.

A person looking at a pie graph and bar chart on an iMac on a desk

What are website funnels and why should you use them

Digital Marketing, Ecommerce, Small Business, User Experience, Website Care

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

three hands holding pens over top a clipboard with bar graphs on them

What is Digital Marketing?

Digital Marketing, Small Business, Website Planning

Digital marketing is a key aspect of helping your business grow online. But what is Digital Marketing anyway? Why does it matter? And what can you do about it?

Screenshot of the Google search homepage

Making sure your online store is SEO ready

Digital Marketing, Ecommerce, SEO, Website Planning

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

Blank white photos, iPhone and notebook on a wood table

How to start a website on a budget

Digital Marketing, Ecommerce, Small Business, Web Design, Web Development, Website Planning

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.

Person frustrated with a WordPress website

Why you should avoid free website builders

Digital Marketing, Small Business, Web Design, Web Development, Website Planning

A lot of people are looking for free website builders. But if you're serious about a new site and growing your business online, you really should try to avoid them.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Digital Marketing, Ecommerce

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

person writing in a notebook that's also holding a smartphone

How to write a case study

Content, Digital Marketing

Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.