In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.

There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.

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Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.

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Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.

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Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Latest Posts

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What are website funnels and why should you use them

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

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Making sure your online store is SEO ready

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

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How to start a website on a budget

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.

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Why you should avoid free website builders

A lot of people are looking for free website builders. But if you're serious about a new site and growing your business online, you really should try to avoid them.

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What is Google PageSpeed Insights and why does it matter?

Your page loading time is extremely important in today's web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.

Person looking at web marketing statistics and graphs on an iPad

Website Misconception: People will find you automatically (an introduction to web marketing)

So you've just made your new website live. Awesome. People should just flock to your site, right? Not exactly. People won't just automatically find your website. You have to work for it.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Four tags you should create in Google Tag Manager

Google Tag Manager is a great tool for website analytics. But it can be confusing when you're first learning how to use it. So here are four tags you can create to get you started.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.

Screenshot of the Google Analytics behavior home screen

Five things to do on your Google Analytics account

Google Analytics provides a treasure trove of information about your website's usage stats. But it can be overwhelming when you look at it for the first time. So here are five things you can do to get started.