In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.

There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.

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Screenshot of the dashboard for Google Search Console

A look around your Google Search console account

Digital Marketing, SEO

Google Search Console is a powerful tool, especially when it comes to tracking your SEO efforts. But it can be a bit overwhelming at first. So here's a look at the top things you can do with your Search Console account.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Getting started with Google Tag Manager

Digital Marketing, SEO, Website Care

Google Analytics can give you a story about your website's usefulness. But it doesn't give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Getting started with Google Analytics

Digital Marketing

You've probably heard about Google Analytics. But maybe you haven't had the time to look into it. Well, now's as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Digital Marketing, User Experience, Web Design, Web Development, WordPress

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

Digital Marketing, SEO, Web Design

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.