In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.

There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.

Latest Posts

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

Screenshot of the Google My Business landing page

Why your business needs to be on Google My Business

Have you ever searched for your business and come across a blurb on the right side of the search results. That's from the help of Google My Business, and it's a tool that can greatly help your local SEO.

Google Tag Manager dashboard on a laptop screen sitting on a black desk

Getting started with Google Tag Manager

Google Analytics can give you a story about your website's usefulness. But it doesn't give you the whole story. You can open up a whole new level understanding by using Google Tag Manager.

Google Analytics dashboard on a MacBook on a white desk next to an iPad and an iPhone

Getting started with Google Search Console

Google Analytics will tell you a story about your website traffic, but not about its search stats. That's where Google Search Console comes into play.

Google Analytics dashboard on a laptop screen sitting on a black desk next to an open notebook

Getting started with Google Analytics

You've probably heard about Google Analytics. But maybe you haven't had the time to look into it. Well, now's as good as time as any. We take a look at what it is, how it can help your business and website and how to get it up on your website.

Google Site Kit plugin on an iMac screen

A look at the Google Site Kit plugin

Last month Google released the Google Site Kit plugin. It's definitely an interesting plugin. So what does it do and what can it offer your website?

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

person writing in a notebook that's also holding a smartphone

How to write a case study

Case studies are a crucial part of any digital marketing strategy for your business. But writing them can be a challenge, especially if you've never done it before. So, here are some tips for how to write your case studies.

Woman standing in front of a notepad on a an easel in a business meeting

Why you need to be defining goals for your business website

You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

laptop sitting on a wood table with a sign up for Pinterest

Understanding where a website fits in digital marketing

Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.