In a quick nutshell, digital marketing is the advertising of your products or services online. This includes your website, your ads, whether on Google, Facebook or elsewhere, social media posts, email marketing and more.
There is a lot to learn about when it comes to digital marketing. These posts will help to walk you through the many different aspects of it to help you get a better understanding.
Why Local SEO matters and what you can do about it
SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.Read This Post About Why Local SEO matters and what you can do about it
A look at the Google Site Kit plugin
Last month Google released the Google Site Kit plugin. It's definitely an interesting plugin. So what does it do and what can it offer your website?Read This Post About A look at the Google Site Kit plugin
Understanding where a website fits in digital marketing
Whether you realize it or not, your business' website is the rock of your digital marketing efforts. So if you want to utilize it to its full potential, you need to understand where it fits in your marketing efforts.Read This Post About Understanding where a website fits in digital marketing
Why you need to be defining goals for your business website
You probably have goals for your business. But do you have any for your business' website? If not, you're missing out on data that could help you improve your website and ultimately your business.Read This Post About Why you need to be defining goals for your business website