Ecommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing.

But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there).

These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.

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three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

woman working on her laptop with her ecommerce website

Making sure you have a strong backend for your ecommerce website

A good ecommerce website does more than just look good. It also has a strong back end to make sure it's always running and protected from security risks. Here's how to make sure your ecommerce website has a strong back end.

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Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

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Why cheap web hosting isn’t going to help your online store

It can be very tempting to want to sign up for that cheap, $5 a month web hosting service. But you get what you pay for. And if you’re running an online store or a website where you receive the majority of you leads, you really should consider paying for premium hosting.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Latest Posts

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What are website funnels and why should you use them

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

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A look at Easy Digital Downloads

Are you trying to sell digital products for your online store? Then you might want to look at Easy Digital Downloads. Let's take a look at what it is and how it might be able to help your business.

Screenshot of the WooCommerce homepage on a macbook pro sitting on a wooden table in front of a grey wall

A look at WooCommerce

If you've got a WordPress website and want to turn it into an online store, WooCommerce is probably the first plugin you're going to come across. So let's take a look at what it is and why or why not you might want to use it for your website.

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Making sure your online store is SEO ready

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

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Making sure your ecommerce website is accessible

If your online store isn't accessible (or if you don't know if it is), you're doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.

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What you need for a successful ecommerce website

So you want to create an online store. And that's great! But first there are a few things you need to know about beforehand so that you can create the perfect ecommerce website.

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How to start a website on a budget

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.

woman working on a laptop creating an ecommerce website at night with a man working on a desktop computer behind her

What you need to know before creating an ecommerce website

It might seem easy to create an ecommerce store. After all, the ads you see say it is. But like an iceberg in the sea, there's more to it than what initially meets the eye.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

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A look at some of the top Gutenberg themes

It's been almost a year since the Gutenberg editor was rolled into WordPress core. And there are a number of themes that are designed and built with it in mind. So let's take a look at some of the top ones.

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Best WooCommerce themes for ecommerce websites

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.