Ecommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing.

But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there).

These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.

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three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

woman working on her laptop with her ecommerce website

Making sure you have a strong backend for your ecommerce website

A good ecommerce website does more than just look good. It also has a strong back end to make sure it's always running and protected from security risks. Here's how to make sure your ecommerce website has a strong back end.

lady on a laptop using a credit card to make a purchase on an ecommerce website

Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

Black and white shot of web hosting servers

Why cheap web hosting isn’t going to help your online store

It can be very tempting to want to sign up for that cheap, $5 a month web hosting service. But you get what you pay for. And if you’re running an online store or a website where you receive the majority of you leads, you really should consider paying for premium hosting.

Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

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Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

OceanWP demo homepage on a laptop screen sitting on a wood desk next to a man taking notes

A look at some of the top Gutenberg themes

It's been almost a year since the Gutenberg editor was rolled into WordPress core. And there are a number of themes that are designed and built with it in mind. So let's take a look at some of the top ones.

Threads WooCommerce theme homepage on a laptop sitting on a guitar amp

Best WooCommerce themes for ecommerce websites

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.

Homepage for the Exponent WordPress theme on a laptop screen sitting on a wooden desk

Best ecommerce themes on ThemeForest

ThemeForest is one of the biggest places to buy a theme for your website. I'm not the biggest fan of the themes there just because of code quality, but there are some really good ecommerce themes there. Here's a look at a few of them.

The Amazon homepage on a laptop screen

What is the store page?

The online store is where you begin to turn lookers into paying customers. So how do you make a good store page for your website?

lady on a laptop using a credit card to make a purchase on an ecommerce website

Requirements for a solid ecommerce store

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

Black and white shot of web hosting servers

Why cheap web hosting isn’t going to help your online store

It can be very tempting to want to sign up for that cheap, $5 a month web hosting service. But you get what you pay for. And if you’re running an online store or a website where you receive the majority of you leads, you really should consider paying for premium hosting.

three people looking over a laptop and notes to decide if an online store is good for business

Deciding if an online store is good for your business

An online store might look attractive for your business. But there are potential pitfalls that can sink your business. So think through whether or not selling online is right for your business.

woman working on her laptop with her ecommerce website

Making sure you have a strong backend for your ecommerce website

A good ecommerce website does more than just look good. It also has a strong back end to make sure it's always running and protected from security risks. Here's how to make sure your ecommerce website has a strong back end.

laptop screen with the Essence Pro theme on the screen while a flower and cup of coffee sit nearby

My favorite ecommerce StudioPress themes for small businesses

If you're looking to start an ecommerce website for your business, but aren't ready for a completely custom theme, StudioPress offers great themes that you can customize. Here are a few of my favorites.

iPad with the eBay homepage on the screen

Get your website ready for the holiday season

There are over 100 days until Black Friday. But if you sell online or want to sell online, you need to start planning for that today.