Ecommerce continues to grow across the world, and there’s no sign that it will slow down anytime soon. It can be very tempting to start to move your sales process online, especially in an era of social distancing and increased online browsing.

But it’s not as simple as you might think. Your website needs to be built correctly for it. There are offline processes that you have to create. And you need to understand tax laws (and I can’t really help you out there).

These posts will walk you through those steps for your website. So that by the end you’ll have the confidence to get your store online.

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Screenshot of the Ecommerce section of Google Analytics

Hooking up your ecommerce store to Google Analytics

Digital Marketing, Ecommerce

Getting Google Analytics set up for your website is great. But if you run an ecommerce website, did you know that you can also track your ecommerce stats? Here's how you can do it and why you should set it up today.

Black and white shot of web hosting servers

Why cheap web hosting isn’t going to help your online store

Ecommerce, Small Business, Website Hosting

It can be very tempting to want to sign up for that cheap, $5 a month web hosting service. But you get what you pay for. And if you’re running an online store or a website where you receive the majority of you leads, you really should consider paying for premium hosting.

lady on a laptop using a credit card to make a purchase on an ecommerce website

Requirements for a solid ecommerce store

Ecommerce, Small Business, Web Development

So you want to build an ecommerce store for your small business, but you don't quite know where to begin. That's perfectly fine. Here are some requirements for online selling that will set you down the right path.

Latest Posts

A laptop on a white desk showing the WooCommerce extensions landing page

Top 10 WooCommerce plugins for your online store

Ecommerce, Small Business, Website Planning, WordPress

So you've got your WooCommerce store all set up and ready to go. But maybe you want to have a little bit more functionality for your website. Here are 10 WooCommerce extensions you'll want to check out for your website.

A person looking at a pie graph and bar chart on an iMac on a desk

What are website funnels and why should you use them

Digital Marketing, Ecommerce, Small Business, User Experience, Website Care

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

Threads WooCommerce theme homepage on a laptop sitting on a guitar amp

Best WooCommerce themes for ecommerce websites

Ecommerce, Small Business, Web Design, Website Planning

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.

Screenshot of the Easy Digital Downloads homepage on a silver laptop

A look at Easy Digital Downloads

Ecommerce, Small Business, Website Planning, WordPress

Are you trying to sell digital products for your online store? Then you might want to look at Easy Digital Downloads. Let's take a look at what it is and how it might be able to help your business.

Screenshot of the WooCommerce homepage on a macbook pro sitting on a wooden table in front of a grey wall

A look at WooCommerce

Ecommerce, Website Planning, WordPress

If you've got a WordPress website and want to turn it into an online store, WooCommerce is probably the first plugin you're going to come across. So let's take a look at what it is and why or why not you might want to use it for your website.

Screenshot of the Google search homepage

Making sure your online store is SEO ready

Digital Marketing, Ecommerce, SEO, Website Planning

SEO is an incredibly important thing for any website. And it's doubly important for an online store. So let's take a look at how you can make sure your ecommerce website is optimized for search results.

man working on an image in photoshop on an iMac computer

Making sure your ecommerce website is accessible

Accessibility, Ecommerce, Small Business, User Experience

If your online store isn't accessible (or if you don't know if it is), you're doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.

Blank white photos, iPhone and notebook on a wood table

How to start a website on a budget

Digital Marketing, Ecommerce, Small Business, Web Design, Web Development, Website Planning

Creating a new website can cost a lot of money. For a custom website, you're looking at a starting point of at least $2,000. But there are ways you can trim that cost. So let's find out a way we can build a new website for half that price.