People need to be able to easily move through your website in order for you to convert them into customers. Yet, sometimes user experience can be beaten back by wanting a flashy design that makes the website harder to use.

The posts here help to explain user experience and how you can use it to make sure your users can do everything they need to do and have a good design to go with it.

Latest Posts

A person looking at a pie graph and bar chart on an iMac on a desk

What are website funnels and why should you use them

You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.

man working on an image in photoshop on an iMac computer

Making sure your ecommerce website is accessible

If your online store isn't accessible (or if you don't know if it is), you're doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.

A blind man talking into his phone

Six accessibility fixes you can make to your website today

Every website should be accessible to everyone. Yes, even yours. But it can be a tricky thing to get started. So here are some fixes you can check on your website.

Screenshot of the Google PageSpeed Insights homepage

What is Google PageSpeed Insights and why does it matter?

Your page loading time is extremely important in today's web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.

A person sketching on a notebook and looking at a tablet device

Website misconception: Design is better than user experience

Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.

Hands of female designer working on laptop at the wooden table

Website Misconception: Websites should never change (An introduction to the iterative process)

One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

A look at some web accessibility guidelines

One common complaint from the Domino's lawsuit is that there aren't any guidelines. But it's a misconception. There are accessibility guidelines that you can be following today.

accessibility entrance at a business

Think about website accessibility from the start

Website accessibility is a requirement on today's internet. It doesn't matter if it's expensive or if you're not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they use.

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.