People need to be able to easily move through your website in order for you to convert them into customers. Yet, sometimes user experience can be beaten back by wanting a flashy design that makes the website harder to use.
The posts here help to explain user experience and how you can use it to make sure your users can do everything they need to do and have a good design to go with it.
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Digital Marketing
What are website funnels and why should you use them
You probably know how many people are buying your products from your website or completing your lead generation form. But how many people enter your sales process, but leave at some point? Using funnels can help us figure that out to make the website more effective.
Read This Post About What are website funnels and why should you use themAccessibility
Making sure your ecommerce website is accessible
If your online store isn't accessible (or if you don't know if it is), you're doing a disservice to your customers. Your website should be usable by everyone know matter what technology they use.
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Six accessibility fixes you can make to your website today
Every website should be accessible to everyone. Yes, even yours. But it can be a tricky thing to get started. So here are some fixes you can check on your website.
Read This Post About Six accessibility fixes you can make to your website todayDigital Marketing
What is Google PageSpeed Insights and why does it matter?
Your page loading time is extremely important in today's web. And Google PageSpeed Insights helps you figure out the ways you can speed up your website right now.
Read This Post About What is Google PageSpeed Insights and why does it matter?Accessibility
Website misconception: Design is better than user experience
Going to a cool-looking website is pretty neat. But not being able to use said website is a downer. On the web, website design should never diminish the user experience.
Read This Post About Website misconception: Design is better than user experienceDigital Marketing
Website Misconception: Websites should never change (An introduction to the iterative process)
One of the most common misconceptions about websites is that they aren't supposed to change. That you can set it and forget it. Well, that's not exactly true.
Read This Post About Website Misconception: Websites should never change (An introduction to the iterative process)Digital Marketing
What to look for in a pre-built WordPress theme
Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.
Read This Post About What to look for in a pre-built WordPress themeAccessibility
A look at some web accessibility guidelines
One common complaint from the Domino's lawsuit is that there aren't any guidelines. But it's a misconception. There are accessibility guidelines that you can be following today.
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Think about website accessibility from the start
Website accessibility is a requirement on today's internet. It doesn't matter if it's expensive or if you're not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they use.
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Resist the temptation to use popups
Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.
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