Website design is a pretty tricky piece of the puzzle. It’s balancing user experience with an intriguing look that captivates the user and draws them to learn more about your business and how you can help them.

But it doesn’t just stop with the initial design. It also goes into how you craft your individual pages, especially as more and more tools allow you, the website owner, to play with the design by yourself.

These posts will walk you through the elements of design and the do’s and don’ts of design so that you can make sure your posts and pages are well-crafted and still maintain the user experience.

Latest Posts

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Digital Marketing, User Experience, Web Design, Web Development, WordPress

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

WordPress theme directory page on a laptop screen

Navigating the WordPress theme landscape

Small Business, Web Design, WordPress

The WordPress theme landscape is just as cluttered as plugins. But a theme is arguably more important to your site than a plugin. So how do you wade through the themes to find the right one.

Display of Local SEO in a Google Search for a local sandwich shop

Why Local SEO matters and what you can do about it

Digital Marketing, SEO, Web Design

SEO can be very difficult for a small business. Just getting past the "big boys" to rank on the front page is a massive task. But Local SEO allows you to rank higher for local searches, and helps you reach the right people.

OceanWP demo homepage on a laptop screen sitting on a wood desk next to a man taking notes

A look at some of the top Gutenberg themes

Ecommerce, Gutenberg, Small Business, Web Design, Website Planning

It's been almost a year since the Gutenberg editor was rolled into WordPress core. And there are a number of themes that are designed and built with it in mind. So let's take a look at some of the top ones.

Upwork homepage on a MacBook pro sitting on a white desk

Getting better quality on Upwork

Small Business, Web Design, Web Development

Hiring on Upwork for web developers and designers can be hit or miss. You either get the right person or people who don't really fit. But there are ways that you can attract better applicants for your job posting.

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Content, Small Business, User Experience, Web Design, Web Development

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

Small Business, Web Design, Web Development

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

Small Business, Web Design, Web Development

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?